Ducati has just opened a new Training Centre in Thailand at its Rayong factory. This state-of-the-art facility is built with the aim of enhancing the competence of Ducati employees throughout the Asia Pacific region. Brand training, Ducati Riding Experience certifications and technical training will all be conducted using this Ducati Asia Pacific Training Center.
Last year Ducati APAC started deploying the Genius Program. Ducati has been working on this program since early 2016. It consists of a series of courses and training that certifies the knowledge and skills of Ducati’s technicians. Additionally, it draws a career path for all of them based on different level of expertise and certifications achieved.
As well as technical training on present and past models, the Ducati Asia Pacific Training Center will also host brand training to further enhance the customer experience relating Ducati’s products and Ducati World. Ducati World is all about the brand’s racing heritage, online and offline communities, lifestyle and brand immersion.
The Ducati APAC Training Center, which was awarded Board of Investment privileges, covers more than 200sqm and, thanks to its modular layout, can host multiple training sessions simultaneously.
In addition, the availability of augmented reality technology, training-engines and training-workshops will give the Training Centre capacity of 330 Ducati employees and technicians annually.
Operations have already started with groups of Ducati personnel from Thailand, India, China, and Korea on the way.
