Hyundai Motor has this week announced multi-year partnerships with Club Atlético de Madrid and Chelsea Football Club, becoming the Global Automotive Partner for both clubs. Starting next season, the Hyundai brand logo will be presented on the sleeve of the Club Atlético de Madrid jersey and the Blues jersey in all domestic competitions. The deal runs until 2021 for Atlético and until 2022 for Chelsea.
It is the first time that Hyundai has established such a partnership in the Spanish and English football markets. It’s also Hyundai’s first two appearances on the sleeves of football jerseys.
With this partnership, Hyundai will not only be visible on the jersey but also through a fleet of Hyundai cars provided to the clubs, a home matchday presence including LED perimeter branding, and various media and digital content rights.
