Malaysian car fans who attend the Malaysia Autoshow will have a chance to find out what it’s like to be driven by star drivers Karamjit Singh and James Veerapen. The two have amassed multiple accolades – Karamjit is a three-time Asia Pacific Rally Championship (APRC) title winner and also won the 2002 Production Car World Championship (PWRC) title, while James has won multiple races including the 2017 Sepang 1000km (S1K) race. Visitors who either book a Proton or buy merchandise and spare parts during the show have an opportunity to sit in the passenger seat as Karamjit and James take them on a thrilling joy ride.
The star drivers and joy rides are just part of the immersive experience that Proton will offer at the show. Show goers who book a new car at the dual-level display will be able to grab gift vouchers in a special game booth that can then be used towards the purchase of their new Proton. PROTON Commerce also has a special deal where the first 100 customers who get their loans approved and loans disburse to Proton, will be rewarded with RM300 worth of AEON vouchers. This will be on top of the current promotion of a free body kit and zero % financing that is already being offered at all outlets.
PROTON will also be showcasing its efforts in motorsports, offering racing fans a chance to get up close with its competition machines. Taking the spotlight will be the Iriz rally car, which is making its Malaysian debut and has been developed to compete in regional and the World Rally Championship 2 (WRC2) series. The race winning Iriz built by PROTON R3 will also be on display, thus demonstrating the versatility of the car as a base for various motorsports programmes.
“The Malaysia Autoshow has become an annual highlight for car fans as its popularity continues to grow. PROTON has designed its display to showcase the brand and its products as we transition to a future with our partner Geely. Together with the joy rides, we hope to deliver an immersive experience to all visitors in keeping with the overall show theme of 360° Mobility Experience ,” said PROTON VP of Sales and Marketing, Abdul Rashid Musa.
The 2018 Malaysia Autoshow will be held from 26-29 April 2018 at the Malaysia Agro Exposition Park in Serdang.
