The brainchild of Mark Ong, SBTG started out 15 years ago as a one-man sneaker customisation workshop, which has matured into the full-fledged design and production house it is today. Hyper-distinctive brand signature aside, SBTG is also known for its military-inspired designs, especially the hand-painted camouflage patterns that Mark Ong considers a constant journey to improve on. This collaboration project with CASIO came about entirely by chance – Mark Ong was introduced to the CASIO Singapore team through his brother, who was involved in another CASIO-linked project, and it was then that the idea to team up was mooted.
The vision for the project was clear from the get-go: to create a timepiece that would embody Mark Ong’s design philosophy of constant improvements as a journey and an end unto itself. Naturally, the perfect platform to realise this was the G-SHOCK DW-5600. Mark Ong specifically picked out the DW-5600 as the model to customise, citing its status as the origin and forerunner of the entire G-SHOCK family, and how it kick-started G-SHOCK’s journey of absolute toughness.
The G-SHOCK X SBTG DW-5600 is the result. Decked out in a matte military green, the watch comes emblazoned with SBTG’s signature leopard camouflage pattern around its LCD display. The display itself is protected by “bull bar” wire frame protectors – a nod to old school G-SHOCK aesthetics, and yet another reference to the built-in redundancies that typically reinforce military equipment. Meanwhile, the display and case back bear SBTG’s brand signature and the DW-5600 model tag in a nod to the partnership. Activating the watch’s backlight will reveal SBTG’s slogan, “Destroy To Create”.
The G-SHOCK X SBTG DW-5600 is part of a capsule collection that will also include a shirt, cap and skateboard deck. The enthusiast who wants a complete ensemble can look forward to acquiring all four pieces of the set when the collection drops on 16 March 2018.
With a dizzying array of models and references, plus myriad collaboration projects with various shakers and movers of different industries, there’s surely a G-SHOCK for everyone, whatever his or her needs. The SBTG project reaffirms CASIO’s direction to keep this up and remain relevant to street culture and its adherents.
The G-SHOCK X SBTG DW-5600 capsule collection will be available in Singapore, Malaysia, Thailand and Indonesia.
In line with celebrating the origins of G-SHOCK, CASIO will also be launching an “ORIGINS” campaign showcasing key DW-5600 collaborations with original creators, in line with G-SHOCK’s branding of absolute toughness. The campaign will run in Singapore, Malaysia, Thailand and Indonesia.
Pricing Details:
- G-SHOCK X SBTG DW-5600 Watch: RM699.00
- G-SHOCK X SBTG DW-5600 Watch and Cap: RM799.00
- G-SHOCK X SBTG DW-5600 Watch and Skateboard: RM849.00
- G-SHOCK X SBTG DW-5600 Watch and Shirt: RM899.00
- G-SHOCK X SBTG DW-5600 Complete Set (Watch, cap, shirt and skateboard deck): RM1299.00
Availability: At G-Factory Fahrenheit 88, Sunway Pyramid and G-SHOCK Store 1U and Crossover Mid Valley.
