Bell & Ross, the ultimate reference in professional aviation watches, with its square iconic shape and graphic lines, launched its Horo line last year with the BR03-92 Horolum. This year, the brand presents two novelties: the BR03-94 Horolum and the BR03-92 Horoblack. Their name comes from ‘Horo’, which is a reference to Bell & Ross’ concept using matt micro blasted steel on the boxes and dials and a sandwich dial for an optimal readability.
A modern and minimalist design
The BR03-94 Horolum and the BR03-92 Horoblack reenact the spirit of Bell & Ross instrument watches. The case is designed in a contemporary style boasting the iconic shape of the house, ‘a circle in a square’ that is reminiscent of the silhouette of a cockpit clock. They both have micro blasted steel cases and dials, which gives them a monobloc effect. Steel blasting involves high-pressure spraying of tiny glass beads on the metal’s surface. This treatment “depolishes” the surface giving it a uniform appearance and a grey tone of high purity. The finish is matte, and therefore, anti-reflective. It also avoids reverberations in the sun. This process reinforces their graphic look and utilitarian purpose. The other common feature is the sandwich construction of the dial, which consists of two superimposed metal plates. The main characteristic of the “Horo” models is to the best readability at all times.
BR03-94 HOROLUM LIMITED EDITION OF 500 PIECES
This chronograph comes in a limited edition of 500 pieces and brings to mind light (“Lum”), and readability. Superluminova® treatment facilitates reading during the day and at nighttime. The color used for lighting landing strips, an intense green light that illuminates the tracks in the dark, is also used in the dial. It offers excellent luminescence and night readability. The indexes and giant numbers 12 and 6 are very legible and painted on the bottom plate. With its unparalleled brilliance, the green tinted Superluminova® C3 is ultra-phosphorescent and lasts a long time in the dark. It allows a persistent reading during the night hours. The dial has two counters for calculating short times and a tachymeter scale on the range. The BR03-94 is mounted on a gray-green calfskin strap.
BR03-92 HOROBLACK LIMITED EDITION OF 999 PIECES
This three-hands model comes in a limited edition of 999 pieces, a simple and uncluttered display that features a graphic dial with clear indications. The case, in Bell & Ross’ emblematic shape, is machined in matt micro blasted steel. The dial design is simple. The bar indexes and the four numbers: 12, 3, 6 and 9 enable an easy reading. This type of display is a classic at Bell & Ross, and its effectiveness is very well established. The identical finish of the box and the dial establishes a homogeneous block of the same hue. Indexes and hands play on the black and gray contrast, which guarantees optimal readability.
The BR03-94 Horolum and BR03-92 Horoblack instrument watches have been designed according to the principles of industrial design. Based on a square case, with pure and simple lines, they return to basics. These contemporary timepieces have their character and evoke the realm of the air. They share a minimalist design, hyper-readability and the micro blasted steel gives them modernity and purity.
The BR03-94 Horolum and the BR03-92 Horoblack are now available at Bell & Ross Boutiques and selected authorized watch retailers.
Bell & Ross Boutiques are located at the following locations:
- Lot 3.46.00 Level 3, Pavilion KL
- Lot F-230A, First Floor, The Gardens Mid Valley City
- Lot 170-G-26, Ground Floor, Gurney Plaza Penang
The BR03-94 Horolum is retailing at RM24,700. While, the BR03-92 Horoblack is retailing at RM14,400.
