Watchmaking, for IWC, isn’t just about what people see – fine engineering, impeccable craftsmanship and timeless design. Watchmaking, for the Swiss manufacture founded by Florentine Ariosto Jones 150 years ago, is also about the emotions – the way people feel.
For many years, IWC has brought those compelling emotions to life through the extraordinarily diverse partnerships that it has forged in ecological sustainability, the high octane sporting realm and, of course, cinema and the glamourous red carpet.
As IWC turns 150 this year, it welcomes two new faces into its family of regional ambassadors – Australian-British- Filipino fashion influencer Kim Jones (@kimcamjones), and French-Filipino chef and TV personality Erwan Heussaff (@erwan). With a reach that extends beyond their geographical location, both Jones and Heussaff, who are based in Manila, engage and inspire more than two million people around the way every day with the aspirational lifestyle content they create.
“It’s an honour to be part of the Jubilee celebrations of IWC – a brand with such a compelling history,” says Jones, a favourite subject of street style photographers at Fashion Week in New York, London, Milan and Paris.
“One of my first luxury watches was an IWC. The brand represents so much of my growth and has reminded me to always be grounded and mindful,” adds Heussaff, whose recipe and travel videos on YouTube are subscribed by close to 400,000.
“Kim and Erwan are immensely talented individuals who create engaging stories that people remember for a long time. Likewise, as a luxury brand, IWC is also focussed on the narratives surrounding its most iconic creations, and that comes through in its new 150 Years Jubilee collection,” says Managing Director for IWC South East Asia Mr. Stanislas Rambaud.
