Today, Volkswagen is launching the TV commercial for the introduction of the new T-Roc in Germany. The marketing campaign is to go on the air in a number of other European countries by the end of the year. This is a 360° campaign consisting of a TV spot, printed advertisements, digital promotion measures and posters.
You can watch the 4 videos they’ve put out here. Be warned: Lenny Kravitz and digitally rendered goats ahead:
Volkswagen launches 360° campaign for the new T-Roc under the slogan of “Born confident.”, the campaign shows that the T-Roc is just as confident in an urban environment as in rugged terrain.
The T-Roc can be customized to meet the individual needs of its driver: as a stylish crossover, it drives dynamically along city streets, while the all-wheel-drive variant can effortlessly master extremely rough terrain.
Here are some print ads that may turn up in magazines soon.
