Nissan Motor Co., Ltd. today confirmed a three-year extension to its global partnership with the UEFA Champions League, including the UEFA Super Cup. Legend Gareth Bale celebrated the announcement by surprising a group of schoolchildren and teaching them how to recreate his iconic winning goal from the 2014 final against Club Atlético de Madrid.
The agreement comes ahead of the first game of the 2017/2018 UEFA Champions League season and will see the Japanese manufacturer stay as an official partner up to and including the 2020/2021 season. The UEFA Champions League continues to be Nissan’s largest investment in sports sponsorship, which began at the start of the 2014/2015 season.
The UEFA Champions League continues to be the most watched annual sporting competition on the planet, with a cumulative television audience of over 4 billion a season. The 2017 UEFA Champions League Final attracted a global audience of over 160 million, more than any other annual sporting event and saw Real Madrid C.F. beat Juventus F.C. to record their 12th UEFA Champions League title.
As part of the new deal, Nissan will continue to have extensive rights at UEFA Champions League matches as well as access to other exclusive rights, such as the pre-match Center Circle Carriers and post-match UEFA Champions League Goal of the Week, presented by Nissan digital activation.
The UEFA Champions League is another example of Nissan’s dedication to exciting sports fans, which also includes the International Cricket Council, the City Football Group, the Canadian Football League, the Heisman Trust and the Heisman Trophy.
