Just imagine, a brand new Ferrari Dino. We can just see the next statement from Ferrari. “The Dino project has been sold out even before production starts”. This will be easily accomplished with a large number of enthusiasts who will just want one for their collection.
Ferrari is evaluating whether to build a modern version of its 1960s Dino small sports car but it may not happen because of fears that it would dilute the brand’s exclusivity.
Ferrari CEO Sergio Marchionne said there are split views within the automaker’s management on whether to revive the Dino nameplate for an entry-level sports car. Not everyone is convinced it would be a good move, he said.
The idea of reviving the Dino is being “kicked around,” Marchionne said on a call with analysts to discuss the automaker’s second-quarter financial results.
Marchionne said it would be dangerous to lower the entry level price for a Ferrari. He also said he was unsure whether a cheaper Ferrari is necessary to attract younger buyers since the brand has a “phenomenally young” customer base in Asia who can afford the brand’s expensive cars.
“We need to explore ways to attract customers to traditional values of the brand such as style, performance and engine sound before downgrading the entry level price for the brand,” Marchionne said.
