Themed “Come together. Volkswagen. Das Auto”, Volkswagen Malaysia has unveiled the national premiere of the new Polo 1.6 and presents an exciting line-up of 19 models with numerous automotive innovations at the largest automotive exhibition in Malaysia, the Kuala Lumpur International Motor Show 2013 (KLIMS ’2013).
Occupying an area of 1,100sqm in exhibition Hall 2, Volkswagen offers visitors and car enthusiasts an array of interactive displays along with music and live entertainment – making the brand as the largest single-brand exhibitor at the motor show.
Additional highlights throughout the ten-day show include a unique special ‘cut out’ model of the Golf and the exclusive appearance of Beetle Fender Edition.
The new Polo 1.6 is third Volkswagen model to be locally assembled after the introduction of the Passat in March 2012 and the recently launched 2014 Polo Sedan. Targeting the young and designed oriented buyers, the car marks the company’s continuous effort to provide Malaysians with affordable German engineered vehicles.
The new Polo 1.6 boasts excellent handling and has numerous notable features, particularly RCD 320 radio system which offers best-in-class connectivity, ‘Climatronic’ automatic air conditioning system and Intelligent Crash Response System (ICRS). Equipped with a 1.6l 105PS petrol injection 16-valve MPI engine that produces a maximum torque of 153Nm at 3800rpm and mated with a 6-speed automatic transmission with Tiptronic, the new Polo 1.6 has been engineered for excellent fuel consumption of 6.3 litres per 100km and allowing drivers to go a distance of 15.9km per litre.
“Our third locally assembled model, the new Polo 1.6 is an expansion of our Polo family to reach the most important segment in the local automotive market. With its sporty and dynamic design, the new Polo 1.6 is targeted at younger audience or the young-at-heart customers,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Malaysia.
The Polo family is the limelight at KLIMS 2013. Joining the third locally assembled new Polo 1.6 on stage is the much applaud Polo GTI and the recently launched 2014 Polo Sedan.
Hot from its victory streak at the FIA World Rally Championship (WRC) 2013, the Polo WRC first triumphed at the Rally Monte Carlo. After the series of success, the Polo WRC team claimed the Manufacturers’ Title and the Drivers’ and Co-Drivers’ Championships – making its debut year Volkswagen’s greatest motorsport achievement to date. Since the birth of the World Rally Championship, Volkswagen is by far the only manufacturer winning the title in its first year of participation. In celebration of the Polo WRC’s series of wins, Volkswagen is displaying a special customised Polo Edition WRC for Malaysian fans.
The Golf is the true representation of the Volkswagen philosophy that crowned the World Car of the Year 2013. With its timeless design and superior built, the Golf imbibes the spectrum of German engineering, modernity, efficiency, comfort and environmental friendliness. The car boasts Volkswagen’s TSI engine with BLUEMOTION technology and DSG technology producing a combined fuel consumption of 5 litres per 100km (20km per litre) and an impressive CO2 output of just 116g/km.
On showcase at the motor show is a unique special ‘cut out’ model of the Golf, a concept never before seen in Malaysia. The one-of-a-kind special ‘cut out’ model of the Golf illustrates to visitors the innovation behind Volkswagen’s fuel efficient technologies and demonstrates the car’s advanced safety. Evidently more spacious than other rides in its segment, the fuel efficiency of the car is created by its light weight body build up.
Volkswagen is showcasing The Beetle Fender Edition, a unique version of the car equipped with sound system designed by Fender – a legend in the music business. The Beetle Fender Edition comes with eight speakers, a subwoofer, and a 400-watt amplifier to turn every drive into a concert. Inside the car, every detail hits the perfect note. Featuring an interior inspired by the sunburst design of the iconic Fender™ Stratocaster™ guitar, The Beetle Fender Edition car is a twist to the iconic Beetle. Visitors stepping into The Beetle Fender Edition will experience the welcoming interior and understand the unique combination between two legends, The Beetle and Fender™.
“KLIMS 2013 is a significant exhibition for us as we have brought to the people some very interesting models that showcase the best of German engineering. Through our range of vehicles, we aspire to give car enthusiasts, Volkswagen lovers, and the people a fun time experiencing the quality and diversity of our brand and the sophistication of the technologies we offer,” said Dr Kerschbaumer.
Volkswagen is featuring a comprehensive portfolio of its global models such as the Polo family, Golf family, Jetta, Passat, Volkswagen CC, The Beetle, Scirocco, Cross Touran, Sharan, Tiguan and Touareg TDI throughout the 10-day show. Volkswagen is a brand that offers a car for individuals from all walks of life.
Advocating awareness on fuel efficiency and sustainability, the German carmaker is also continuing its efforts in reminding Malaysians to “Think Blue.” and adopt an environmentally sustainable behaviour. As such, a corner of the booth is dedicated to “Think Blue”, where Volkswagen’s ambassadors will share fuel saving tips to assist people in improving their driving habits by helping them develop awareness on fuel efficiency and reduction of CO2 emission.
In addition to the myriad of cars displayed at the show, the nation’s number one European carmaker is also offering its latest promotional packages, accessories and limited edition KLIMS 2013 merchandises. On top of that, Maybank customers who visit the motor show at the Putra World Trade Centre (PWTC) from November 15 to 24 will stand a chance to win the iconic Beetle.
KLIMS 2013 is the largest automotive exhibition in Malaysia, Volkswagen trust that the Beetle is a classic icon that matches the grandeur of the show and resonates with people from all walks of life.
For more information, visit www.volkswagen.com.my.
