Lexus made its debut in India today, bringing a new experience of luxury to the world’s fastest-growing major economy. The brand’s arrival in the market will deliver exceptional design and quality to the discerning Indian consumer.
At the launch, Lexus unveiled three models chosen with the Indian driver in mind – the RX 450h, ES 300h , and LX450d vehicles.
The first-ever Lexus India vehicle line-up reflects the signature style and quality on which the legacy of the Lexus brand is built, and is a significant example of Lexus’ dedication to creating cars with exciting, emotional designs and exhilarating performance.
The choice to focus on hybrid vehicles shows a clear understanding of the Indian consumer – they have an instinct for luxury, which is coupled with sensibilities around the need for high-performing yet eco-friendly vehicles. From visually captivating exterior designs and interior cabins that exude luxury and attention to detail to the environmentally conscious hybrid drive technology, Lexus will deliver to the highest expectations of Indian luxury consumers.
