The Iron Mark has been a part of Volvo’s designs for nearly a century. Yes, it looks like the symbol for the male gender/Mars, but its true origin is from a more ancient symbol for iron (hence the name).
While most of us are familiar with the Volvo logo from the 2000s (shown above), the designers have opted for a cleaner, flatter, look.
This new Iron Mark debuted on the new XC90. Not only does it ditch the 3D look for a more modern aesthetic. The simpler design is more in line with Swedish design philosophy.
As such, the ‘Volvo’ wording is kept with the confines of the logo and the arrow is aligned in the same direction as the diagonal grille slash. Chamfered edges complete the premium look.
