Benelli has announced the appointment of MForce Bike Holdings as the new distributor of its motorcycles in Malaysia effective 1 February 2017.
Under the agreement, Mforce Bike Holdings will be the assembler, distributor and provider of after-sales service and spare parts for all Benelli’s products sold in the country.
Asri Ahmad, National Sales Manager of Mforce Bike Holdings assured that all existing owners will continue to enjoy all the benefits and services provided by the company. All Mforce service centers nationwide will also provide after-sales services to Benelli bikes sold from March onwards.
The company is also allocating a substantial amount of budget on product promotions. Promotional events, exhibitions and marketing tools have been planned and will be carried out to increase brand exposure. Benelli owner’s clubs and customers are urged to contact the Benelli headquarters at 04 -554 1777 (Paul) for registration for future events.
In its bid to expand the lineup, MForce Bike Holdings is also set to launch a new range of products including Leoncino 500, 302R, TRK 502, as well as Benelli’s first moped in April this year. The latter is a ‘super moped’ equipped with a 150 cc water-cooled engine with fuel injection and a six-speed transmission. According to Benelli, the newly developed bike has been tested rigorously for over 20,000 km to meet customer demands.
