For customers of Shell Rimula heavy duty diesel engine oils, the annual global promotion is a much looked-forward-to affair as winners are rewarded with money-can’t-buy experiences to spectacular destinations.
This year, eight lucky Malaysian Grand Prize winners of the Shell Rimula Global Promotion had a thrilling time in Cape Town, South Africa, where they had the opportunity to participate in a driving challenge, go on a safari tour and take in the sights of the beautiful coastal city.
It was a driving challenge unlike any other. Teams from 21 countries – represented by over 150 Shell Rimula customers – competed to be crowned Shell Rimula Expedition Challenge Day champions. The four-day event put them to work, testing their problem solving and driving skills in a series of challenges involving heavy duty vehicles protected by Shell Rimula.
The teams saw Shell Rimula’s cutting-edge Dynamic Protection Plus technology in action, along with the return of the Shell Rimula Technology Zone – providing them with a unique and interactive opportunity to understand this technology first hand.
First time Shell Rimula Global Promotion participant and winner Siti Rozita said that the trip was not just all play as it was very educational as well.
Shell continues its lubricants market leadership in 2015 according to Kline & Company’s Global Lubricants Industry: Market Analysis and Assessment 2016 report, published recently.
Malaysia ranks among Top 3 markets for the Shell Lubricants global business.
