Isuzu Malaysia recently celebrated the first anniversary of the introduction of its SUV, the Isuzu MU-X, with a difference. The company organized the first-ever Isuzu MU-X Fishing Fest at a fishing pond on Pulau Indah, Port Klang for more than 50 VIP guests; namely owners of the popular 7-seater SUV and their families.
Isuzu Malaysia Executive Director Hajime Machimura said that the fun-filled outing was a unique way to thank customers for choosing the flagship lifestyle vehicle from Isuzu. It was also aimed at encouraging MU-X owners to optimize their vehicles’ multi-capable functionality to enjoy the great outdoors.
“The Isuzu MU-X is an all-terrain vehicle that allows you enjoy an active lifestyle without restrictions of space, comfort, safety or fuel economy. As its tagline says, it is definitely ‘all set for more’. For the avid angler, it is the perfect vehicle to take off the beaten track for a spot of fishing,” he said.
At the Isuzu MU-X Fishing Fest, participants were able to experience the thrill of catching their own fish at the one-acre salt water pond stocked with more than three tonnes of siakap (barramundi), jenahak (golden snapper) and kerapu (grouper).
The Isuzu MU-X Fishing Fest offered two Grand Prizes comprising camping sets worth RM3,000 each from Coleman.
The prize for the heaviest fish was won by Muhammad Nazirul Fikri bin Samsudin. The 27-year old from Sungai Buloh managed to hook up a 4.6 kilogramme tiger grouper just in time. Azley Tsia and Mohammad Azran both caught three ‘ikan bula’n each to be declared joint winners in the most number of fish caught category.
Owners present at the unique fishing event all expressed satisfaction with their Isuzu MU-X SUV.
Mohd Shahrul Reswan bin Rahim, 37, a Quality Assurance Engineer from Subang, who has been driving the Isuzu MU-X for five-months, he wanted a vehicle that could help him embark on more adventures. “The Isuzu MU-X is tough, spacious, economical and stable at high speed. I am certainly looking forward to doing more with it,” he said.
For Port Klang-based logistics business owner, Matthew Sunel Martin, 66, he remembered how good his father’s Isuzu Trooper was and was further inspired when his son bought an Isuzu D-Max pick-up. “I already own 4 pick-up trucks of other makes and wanted a reliable diesel powered SUV. I decided on the Isuzu MU-X because of its proven diesel engine, spaciousness and comfort. Overall it is great value and perfect for my needs,” said the happy owner of a 2-month old MU-X.
Another satisfied Isuzu MU-X customer was Syed Zafarullah Abdul Jaafar, 42, from Rawang. The Chief Integrity Officer at Malaysia Airlines Berhad liked the fuel economy and sturdy build of his 6-month old vehicle that he used on a daily basis for work.
Fuel economy and comfort saw many of Isuzu dealer Lim Yok Woa’s customers choose the MU-X SUV as their vehicle of choice. The 67-year old from Temerloh enjoyed the fishing event tremendously. She personally caught a snapper with her door gift of PENN rod and reel set.
Coleman, the outdoor recreational specialist brand, took the opportunity to inspire MU-X owners to ‘own the weekend’. Featuring four units of the versatile Isuzu MU-X as the main ‘models’, Coleman designed a ‘glamping’ showcase that dispelled any doubts that camping could be comfortable and even luxurious.
The Isuzu MU-X is an all-terrain vehicle that is designed to carry seven adults comfortably. It is aimed at those who want to enjoy their active lifestyles without restrictions of space, comfort, safety or fuel economy. In addition, the MU-X underlined its capabilities by winning the New Straits Times-Maybank Car of the Year title as the best SUV 4×4 in 2015.
