Aston Martin has just announced that the company made a pre-tax loss of 127.9 million pounds in 2015, the 5th consecutive year the company has failed to make a profit, as the number of cars it sold fell and as it invests in expansion. In 2014, the company reported a pre-tax loss of 71.8 million pounds.
Aston Martin just sold 3,615 cars last year, down from 3,661 in 2014. The company hopes to see a rise of about 20% in core earnings as it begins sales of its new DB11. The company is also investing heavily to build a new DBX crossover model at a new facility in Wales as part of plans to widen its appeal beyond traditional sports cars.
The DB11 showcases a fresh and distinctive design language, pioneering aerodynamics and is powered by a potent new in-house designed 5.2-litre twin-turbocharged V12 engine. Built upon a new lighter, stronger, and more space efficient bonded aluminium structure, DB11 is the most powerful, most efficient and most dynamically gifted DB model in Aston Martin’s history. As such, it is the most significant new Aston Martin since the introduction of the DB9 in 2003.
