Chevrolet in Malaysia is keen to tap into the sudden success of the compact crossover market and plans are in process for the all new Trax, which is on one of America’s best-selling small SUV.
Contemporary design elements, a new premium interior compose the visual updates, available active safety features and best in class infotainment system like Apple CarPlay and Android Auto compatibility expand its range of customer-focused technologies.
With sales of 63,303 in 2015 its first full year on the market the Trax quickly climbed to the second-best-selling small SUV in America. It is also ranked in the top three globally, achieving more than 400,000 sales in 73 markets since its launch in late 2012. China and the United States are its top markets.
In the United States, more than half of Trax’s customers with a trade-in turned in something other than a Chevrolet. Trax also attracts nearly 60% female customers, the highest percentage in the brand’s entire lineup. More will be shared closer to launch date.
