Special Vehicles Operation (SVO) at Jaguar Land Rover (JLR) has planned an upgraded version of the Discovery 5 which will be produced in 12-18 months after the car’s release.
JLR’s SVO division follows three rules in the car innovation markets: “luxury,” “performance” and “capability.” Their earlier release of the Jaguar F-Type showcases their goals in luxury, while their Range Rover Sport SVR showcases performance.
SVO head John Edwards was elusive in revealing which specific model will undergo an improvement. but sources have hinted that the SVO division is focusing on expanding the Discovery 5’s capabilities. He says the company’s main goal is dealing with “bandwidth.”
For about 65 years, they have been keen on producing cars that would improve upon their predecessors and raise the bars throughout the market. They purposefully took their vision “with the Sport SVR to go right” and the SVX version now gives them the opportunity to veer left. Edwards firmly believes such a change would greatly benefit the Land Rover proposition overall, by “amplifying the core brand values.”
