Bridgestone Ecopia Tires

Bridgestone Outlines Steps Taken to ‘Green’ its Tyres
Bridgestone Europe’s updated environmental report is a document the company says sets out its “commitment to high environmental standards and the latest steps to achieve them.” This third edition of the ‘Environmental Commitment and Performance’ brochure continues the focus on the Life Cycle Assessment (LCA) of tyre environmental impact from cradle to grave that has been a feature of the publication since its initial launch in 2006, and this year’s report also includes additional information on Bridgestone’s ‘Ecopia’ tyre range.