At the first international BMW Group Student Forum on 30 November 2015, students from twelve countries discussed challenges and solutions for urban mobility with BMW experts. University students from Brazil, China, Chile, Germany, France, UK, India, Canada, Russia, Serbia, South Korea and US attended. Discussions focused on electro-mobility, car-sharing, highly-automated driving and IT-based services.
Ursula Mathar, head of Sustainability and Environmental Protection at the BMW Group: “We believe it is important to integrate the findings of our stakeholder dialogues into our strategy process in Munich. Every strategy must be realigned with stakeholder expectations on a regular basis. We are interested in criticism and input from the younger generation, as well as the opinions of experienced sustainability experts.”
The stakeholder event in Paris was the BMW Group’s fifth dialogue event this year, following dialogues with sustainability experts and university students organised by the BMW Group at national level in Berlin, London, Shanghai and Seattle. Students from London, Shanghai and Seattle joined their counterparts from Paris at the event in the French capital. The BMW Group plans to continue its BMW Group Student Forum format over the coming years.
