UMW Toyota Motor Sdn Bhd has just introduced the more powerful Hilux model for 4×4 enthusiasts who are looking for a challenging driving experience. The new Hilux Double Cab variant is equipped with a powerful 3 litre Intercooler with Variable Nozzle Turbo (VNT) Diesel engine. At the launch event in Kota Kinabalu, Mr Kuah Kock Heng, President of UMW Toyota Motor Sdn. Bhd. said, “The current generation Toyota Hilux was introduced in year 2005 and has been very successful in meeting customers’ expectation. We have sold more than 69,000 units, to make it the most popular choice amongst Malaysian 4×4 buyers.” “Responding to the feedback from market surveys and customers’ needs, we are very pleased to introduce the new 3 litre Hilux variant. We believe this introduction provides additional option for customers, who want a more powerful vehicle while maintaining Hilux’s Tough and Rugged image” said Mr. Kuah.
Similar to other Hilux variants, this new Hilux variant uphold the same styling but equipped with the 3 litre D-4D Diesel Common-Rail Intercooler engine with Variable Nozzle Turbo (VNT). The system significantly improves the performance of the diesel engine and enhances driveability and fuel economy as well as lowers harmful emissions in the exhaust gases. The Hilux is also the only Double Cab vehicle that has VNT in the 3-litre segment. It also has the largest deck among other double cab vehicles. “Our aim is to sell around 600 units of the new 3 litre Hilux Double Cab per month,” said Mr. Kuah.
UMW Toyota Motor has received more than 1,000 orders from its customers. “With the much improved performance, I am confident that new 3 litre Hilux will be well received and it will further strengthen our market share in the 4×4 vehicle category,” commented Mr. Kuah. The 3-litre Hilux was launched by Mr. Kuah Kock Heng, President, UMW Toyota Motor Sdn Bhd at a ceremony held here. Also present at the ceremony were Mr. Akio Takeyama, Executive Director of UMW Toyota Motor and Mr. Khong Man Cheong, Director of Vehicle Sales Group, UMW Toyota Motor. The on-the-road price with insurance for Sabah is RM 106,734.60 and RM 106,962 for Sarawak while for Peninsular Malaysia is RM 106,000. It also comes with a 3-year warranty or for the first 100,000km traveled, whichever comes first. The new 3 litre Hilux will be available at all Toyota showrooms throughout Malaysia from 8 October 2010.
