While the current Prius has ushered hybrid technology into the mainstream, the Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius. This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior.
It will include many advanced technology features, including some offered on the current Prius. Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid with the highest mileage of any “cordless” hybrid.
