Air freshener brand Ambi Pur and FC Barcelona announced their regional sponsorship agreement today in Kuala Lumpur. The partnership will be activated across six countries in the Southeast Asia market: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand.
The press launch for the partnership was held at Marble 8 Bar & Prive, KL, and attended by Xavier Asensi, Asia-Pacific Managing Director, on behalf of FC Barcelona. Representing Ambi Pur were Nicolas de La Giroday, Chief Executive Officer Procter & Gamble Malaysia and Singapore and Zulfiqar Mahar, Associate Brand Director of Air Car Procter & Gamble International Operations. Also in attendance were Harith Iskandar, Malaysian celebrity comedian; Fahrin Ahmad, popular TV personality and sports host in Malaysia and Ibnu Jamil, Indonesian celebrity and sports presenter.
Ambi Pur and FC Barcelona marked the launch of the ‘Winning Partnership of the Year’ with the official handover of an FC Barcelona football shirt printed with Ambi Pur and the number 1, symbolising the coming together of the two World No.1 brands.
The newly formed alliance also revealed a ‘Win A Trip To Barcelona Contest’ with the ‘Malodour Penalty Shootout’ game where fans can play to win exclusive merchandise and the grand prize of a trip to Camp Nou, Barcelona. Football fans can experience the shootout when it hits roadshows in December with the Ambi Pur + FC Barcelona Tour Bus travelling to selected stores nationwide from Nov 30th – Dec 27th.
Channeling the champion spirit of FC Barcelona, drivers can now be victorious against malodours with Ambi Pur – the only car freshener that truly eliminates sweaty football smells and other lingering odours.
Follow the tour bus and participate by simply purchasing any two Ambi Car air fresheners in a single receipt and just SMS 016 336 1301 to win (Receipt No., Name, IC No. + complete the slogan in less than 30 words “Ambi Pur with FC Barcelona freshens my journey to glory because …”). Full Terms & Conditions at www.facebook.com/AmbiPurMY
