HONDA DASHES IN WITH A NEW SPORTY KAPCHAI

Boon Siew Honda Sdn Bhd today introduced a new sporty ride, the Honda Wave Dash, as it continues to captivate bike lovers who prioritise advanced performance, comfort, safety and design in a motorcycle. The Honda Wave Dash is the second product in the “All Mode Mighty Series” and enhances Boon Siew Honda’s product offerings in the 110cc to 115cc market segment, consolidating Honda’s leadership position in the cub segment.
Managing Director and Chief Executive Officer of Boon Siew Honda, Satoshi Okada said, “The mid size cub market is expected to increase drastically as more new models enter the market, providing more choices to riders. The competitively lower prices of the bikes in this segment are now accompanied by sleek exterior designs and enhanced features. This aptly describes the new Honda Wave Dash as we seek to enhance the joy of riding for our customers”.
He said, “We are pleased to introduce the new Honda Wave Dash that meets the expectations of riders who want a sporty motorcycle that gives the thrill of speed, and offers excellent fuel efficiency while remaining affordable. We will continuously enhance our products to offer both advanced technology and innovative design as desired in a motorcycle. The Honda Wave Dash is the ideal motorcycle with a stylish exterior and advanced performance, which also features Honda’s essence of reliability and durability.” 
“The Honda Wave Dash shares the main components with Honda Wave 110. This new model incorporates a balance of performance, design and functionality. The new Honda Wave Dash captivates with its new value added features while still offering high performance, comfort and a superb riding experience,” Okada added.
The market for the mid size cub segment (110cc-115cc) in 2010 was 110,000 units. With the introduction of Wave Dash, Boon Siew Honda set an optimistic target to capture 50% market share of the mid size cub segment in 2011.
The Honda Wave Dash is also equipped with the latest environmentally friendly technology. The bike is powered by a new advanced 4 Stroke Engine to give maximum horsepower at 6.22KW / 7,500 RPM and maximum torque at 8.59Nm / 7,500 RPM. 
The overall chassis of Honda Wave Dash with its Aerodynamic Upper & Lower Cowl reduces wind noise and ensures stability while in high speed cruising. One of the advanced features for the RSR Model is the stylish 5-spoke Gold Sports Rims which will turn heads while the Front Disc Brake ensures better safety. 
The Sporty Exhaust Silencer and Heat Protection of Honda Wave Dash accords an advanced comfortable ride; the exhaust sound is muffled and pillion rider is protected from the hot exhaust pipe. The stylish Aluminium Rear Foot Rests are well placed on both sides and the ergonomic switch arrangements strategically located on both handles will ensure better responsiveness. The Multifunctional Speedometer with clear visible gauges and indicator allows easy and quick monitoring of speed while riding. 
Giving this model a sportier and stylish look are the integrated headlight and the Diamond-shaped Rear Light. The bike also has a Double-glow Shuttle Lock System to ensure advanced safety. Capping off its many features is a useful Multipurpose U-Box for belongings to be stored securely.
The new Honda Wave Dash is available in 2 models: the RSR Model (with Electric Starter) and the RS Model (with Kick Starter); and comes in 5 stylish colours. The RSR is available in Vivacity Red and Luminous Orange while the RS comes in Vivacity Red, Mariana Purple and Vital Blue Metallic.
The new Honda Wave Dash will be available at all authorized Boon Siew Honda dealers from 15th May 2011. The recommended on the road price with 1 year Comprehensive-Single rider insurance for the Honda Wave Dash is RM5,268.00 for RSR Models and RM4,998.00 for RS Models. 
For more information, please call the Boon Siew Honda Toll-Free number at 1800-88-3993 or visit www.boonsiewhonda.com.my.