That’s right. A week or two ago, we reported that BMW has finally rolled out the 10 millionth BMW 3 Series from their factory, across so many decades and generations. 10 millionth, of a single model- and arguably the model that defines them as a company. But the lucky recipient of this F30 3 Series is going to be a driving school.
Since 2007, handover at BMW Welt has been the perfect customer experience at the end of the new vehicle purchasing process. It was therefore appropriate that the ten millionth BMW 3 Series Sedan was handed over to its new owner, Xaver Bittl from Eichstätt, on the Premier stage at BMW Welt. There was an extra surprise, however, as factory workers who helped make the vehicle were also there to greet the customer and his family, holding up huge numbers to let the unsuspecting new owner know that his BMW 320d was the ten millionth of its type. For Xaver Bittl, who owns a driving school in Eichstätt and has been a BMW customer for many years, the reception at BMW Welt was an unforgettable experience.
With around 14 million vehicles sold in more than 130 countries, the BMW 3 Series is BMW Group’s most successful range. The success story began in 1975 when the BMW 3 Series was premiered at the IAA Cars Show as the start of the line of sporty mid-range vehicles. Since then this international bestseller has established itself as a pacesetter for the automobile industry in terms of sportiness, efficiency, comfort, connectivity and design. The Munich site has a special importance here, not only as far as production is concerned (each of the six generations has been manufactured at the BMW Group plant in Munich), but also with regard to vehicle handover.
Hopefully, the car doesn’t suffer too much at the hands of students, and lives an event free life. Of course with the current diesel scandal going on among European manufacturers, perhaps purchasing a diesel product may not be as good for their image.
