Thanks to the kindness of Malaysian motorists, Shell has successfully raised RM700,000 for underprivileged children over the three days of its “balik kampung” campaign, dubbed “Pump 14, 16, 18”. The campaign saw Shell donating 1 sen (RM0.01) for every litre of fuel pumped at its stations nationwide.
“We are overwhelmed by the generosity of Malaysians! We were informed that many motorists purposely chose to fill up their tanks on the days of the campaign; the 14th, 16th and 18th of July. This turned the simple act of filling up their vehicles for safe travels during the festive season into a decision to inspire, empower, and transform the lives of underprivileged children. I personally thank all who participated. Your effort will help build a better future for these children,” said Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.
With overwhelming support from customers, retailers and business partners for this campaign, Shell was able to surpass its original target of RM500,000 for five (5) selected charitable organisations, namely: The Budimas Charitable Foundation, The Nasi Lemak Project, Yayasan Chow Kit, Persatuan Kebajikan Pendidikan Kanak-Kanak Miskin (Sabah) and Yayasan Kemajuan Insan Sarawak.
The money will be used to support development programmes that will impact approximately 3,500 children of all races to learn new skills and develop their fullest potential. Shell is also working in partnership with these organisations to develop a long-term programme so that Shell staff, their families, retailers, and business partners can actively support their work.
Shell’s continued commitment to product development will see the company introduce Euro 4M V-Power 97 fuels by September this year, as well as diesel that meets Euro 5 fuel specification at selected locations in the fourth quarter of 2015. Additionally, Shell’s V-Power Racing fuel, the only differentiated fuel in the Malaysian market, is already Euro 4M-compliant.
Shell is also the title sponsor for the Shell Advance Asian Talent Cup; a platform for young riders to develop and showcase their skills in a dedicated championship. Each participant is provided a formal path into competitive racing and given the opportunity to learn, race, as well as appear before Moto GP racers and fans. The programme also provides mentoring to enhance the interpersonal and communication skills, ultimately preparing participants for the professional world.
Shell is presently in the midst of rolling out a comprehensive transformation plan which will involve an intensive focus on customer service and experience. It continues to invest to grow its retail network footprint as well as upgrading site facilities, such as its convenience stores, prayer rooms (surau) and toilets.
