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HomeUncategorizedMaserati Enters The SUV Market With The ‘Kubang’

Maserati Enters The SUV Market With The ‘Kubang’

This is a new Maserati vehicle for the sport luxury SUV segment. Question is, how long will it be before the name makes little sense in the ASEAN market. Kubang? Anyway….it represents a natural direction for the company to enlarge its product range and strengthen its presence in the sport luxury market. The idea of a sport luxury SUV is naturally not totally new to Maserati. Today potential synergies with sister brand Jeep – a brand that 70 years ago created a new segment of the market and is today a leader of this very segment – are the important catalyst for Maserati’s own interpretation of a sport luxury SUV.

Under the hood will be new-generation high-tech Maserati proprietary engines will be designed in Modena by Paolo Martinelli – Head of the Maserati Powertrain Department and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula One racing team – and will be produced in Maranello by Ferrari. An AT 8 speed automatic transmission and specific performance settings such as suspensions, brakes, steering will be exclusively developed in Modena for the Maserati sport luxury SUV by the Maserati Product Development Department.

Daniel Sherman Fernandez
Daniel Sherman Fernandez
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