The Audi Group is continuing along its growth path: From January through June, the company delivered more than 900,000 automobiles of the Audi brand to customers worldwide for the first time in a six-month period. At the same time, the Ingolstadt company increased its revenue to €30 billion and its operating profit to €2.9 billion. The company achieved an operating return on sales of 9.8 percent, once again at the upper end of its strategic target corridor of eight to ten percent.
Despite high advance expenditure for new models, technologies and the expansion of the worldwide production network, Audi did not lose sight of its ambitious profitability targets. The company was not left untouched by the heterogeneous development of world markets. Nonetheless, the new record number of cars delivered provides evidence of the strengths of the Audi brand and of the entire Audi Group. Strong demand continued for the company’s products although important models are about to be replaced by the next generation. Those models account for approximately 40 percent of unit sales.
Due to the high volatility of markets and rising costs for the next stage of the model initiative, cautious business operations are of key importance. With an increase in unit sales of 3.8 percent in the first half of the year, Audi is on track to set a new record for full‑year 2015. The Ingolstadt‑based automobile manufacturer already delivered 902,389 cars with the Four Rings in the first six months of this year (2014: 869,357). The A3 family and the SUV models Q3 and Q5 are particularly popular with customers worldwide.
From January through June, the Audi Group generated total revenue of €29,784 million (2014: €26,690 million) – an increase of 11.6 percent. During the same period, the company increased its operating profit by 9.1 percent to €2,914 million (2014: €2,671 million) – immediately prior to the renewal of important bestsellers such as the Audi A4. The cost of sales of the Audi Group increased primarily due to the strong growth by 8.1 percent to €23,636 million (2014: €21,870 million).
At the same time, selling expenses rose to €2,592 million (2014: €2,419 million). The operating return on sales for the six‑month period was 9.8 percent (2014: 10.0 percent), once again at the upper end of the strategic target corridor of eight to ten percent. The Audi Group achieved profit before tax of €3,150 million for the first half of 2015 (2014: €3,102 million), representing a return on sales before tax of 10.6 percent (2014: 11.6 percent). Profit after tax amounted to €2,429 million (2013: €2,323 million).
From January through June 2015 alone, Audi invested €2,001 million in its business operations (2014: €1,552 million) – nearly 30 percent more than in the prior‑year period. Despite the increased advance expenditure, Audi fully financed all of its investments out of the cash flow from operating activities, which increased to €3,860 million in the first six months of this year (2014: €3,712 million). Net liquidity increased by 8.8 percent to €16,668 million at June 30, 2015 (June 30, 2014: €15,324 million).
This year, Audi has already taken more than 2,000 new employees on board; the company plans to recruit a total of approximately 4,000 people in Germany alone by the end of 2015. In particular, Audi is seeking experts for alternative drive systems as well as digitalization specialists who will help the company to make further progress in the fields of Audi connect and the smart factory. Worldwide, Audi intends to expand its workforce with approximately 6,000 new employees by the end of the year.
In the full year, the company plans to deliver more automobiles of the Audi brand than in 2014. A challenge in this context is that the economic environment features significant uncertainties. At the same time, advance expenditure is growing for new production capacities, innovative technologies and attractive new automobiles. Additional factors are the rising intensity of competition in key markets and the technological transformation within the automotive industry towards alternative drive systems, in particular to comply with stricter CO2 limits worldwide.
With the targeted volume growth, the revenue of the Audi Group will also rise, with the rate of growth depending on the general economic conditions. In addition, the company anticipates an operating return on sales within the strategic target corridor of eight to ten percent.
