Launch Of 4X4 ASIA 2012 – Asia’s Truly Dedicated Trade and Consumer Exhibition for Pickup Trucks, Sports-Utility-Vehicles (SUV), and Outdoor Adventure

The year 2012 marks the debut of the most highly anticipated rare event for Malaysia and the region. This inaugural event is proud to be affiliated and in conjunction with the highly recognised International Rainforest Challenge (RFC) – the world’s most internationally represented 4×4 event, scheduled to be held from the 28th of November to the 2nd of December 2012 at the prestigious Putrajaya International Convention Centre (PICC).
4X4 ASIA 2012 is a five (5)-day international event created to gather local, regional, international manufacturers and professionals for the tremendous growing market in a region with robust economy. The showcase is designed for the latest range of factory and modified off-road and street vehicles; prototypes of future models; interior and exterior accessories; wheels and suspensions; engine management systems; clothing and gears; and last but not least, the outdoor adventure  industry comprising camping, fishing, mountaineering, jungle tracking, and more.
Throughout 4X4 ASIA 2012, visitors and exhibitors will get to attend numerous activities planned over the 5 days. The ceremony at the Saloma Theatre Restaurant on Jalan Ampang, launched the event’s logo and announcement of participating partners and exhibitors. As to date, the exhibition has been encouraging whereby some of the participants are Green Oranges Sdn Bhd representing Great Wall Motors China; Four Wheel Drive Equipment Sdn Bhd representing Warn (USA), Arb (Australia), Old Man Emu (Australia), Rigid Industries LED Lighting (USA); The Malaysian Reserve, just to name a few.
Over and above that, they are companies like Earthcruiser (Australia), Land Rover (Malaysia), Toyota (Malaysia), Ford (Malaysia), Mitsubishi Motors Malaysia, Isuzu (Malaysia), Edaran Tan Chong Motors, ALLSports Equipment Sdn Bhd, Universal Fitness and Leisure Sdn Bhd representing major international premium outdoor brands who have registered their interest with more and more incoming enquiries.
The people and organisations supporting 4×4 Asia 2012 are extremely passionate and devoted in endlessly ensuring the success of this platform. They are our partners and associates, Future Oracle Sdn Bhd (principal organizer of RFC and event partner to 4×4 Asia), Motor Trader of Proto Malaysia as the Official Automotive Print Media Partner, The Malaysian Reserve as the Official Business Daily, and Drive Safe and Fast (www.dsf.my) as the Official Online Media, as well as our four-wheeler friends in the fraternity.
4×4 Asia 2012 is organized by F&R Exhibition and Conference Sdn Bhd, a company with over 80 years of collective experience responsible for some of the most prominent international events in Malaysia, and one of which was the Expo OIC 2003 that made a historical testimony in the Malaysia Book of Records for ‘The Largest Outdoor Trade Fair’.