Ferrari is planning a mainstream car that would not have a production cap like with all other Ferrari models. The plans are yet to be officially confirmed, although, the news would validate many claims that Fiat management has been insisting on removing the cap of 7000 vehicles per year, to become a more accessible brand. This became quite a quarrel within Ferrari, with previous CEO Luca di Montezemolo clashing with the head of Fiat Chrysler, Sergio Marchionne, on numerous occasions.
Montezemolo was insistent that in order to retain the brand’s exclusivity the 7000-vehicle cap should not be removed. Marchionne on the other hand has had his eyes on a large expansion plan for the Italian brand.
A new mainstream Ferrari model is set to go up against other ‘entry-level’ supercars such as the all new McLaren 570S the Porsche 911 Turbo, and even the Mercedes-AMG GT and Jaguar F-Type R to some extent. This could happen as Ferrari wants to reach a wider audience.
