Mitsubishi Motors Malaysia (MMM) will be launching the all-new Mitsubishi Triton in May. In conjunction with the arrival of the new model, authorised Mitsubishi Motors dealers nationwide are accepting pre-launch bookings from customers who wish to be among the first owners of the new Triton in Malaysia.
“Mitsubishi Motors Corporation (MMC) has been producing pick-ups for the past 36 years, since 1978, and to date, over four million units have been sold worldwide and in Malaysia, the Triton has found 55,000 proud owners since its launch in 2006. The new Triton, which is the fifth generation of the model series, has been developed based on the concept of ‘Smart Utility Truck’ and we believe it will impress customers with its new design and enhanced features, as well as even tougher engineering,” said Won-Chul Yang, Chief Executive Officer (CEO) of Mitsubishi Motors Malaysia.
“The new Triton sets new standards and has many first-in-class features which will delight our customers. Estimated introductory prices starts from RM71,000 to RM114,000,” Mr. Yang added.
The new Triton is imported as a Completely Built-Up (CBU) vehicle from MMC’s regional production hub for the model in Thailand and as before, customers will be able to choose from different variants to suit individual requirements and budgets. The Malaysian market offers five variants with the following estimated prices (including insurance and GST for private registration) in Peninsular Malaysia:
| No | Variant | Estimated Pricing | Colours |
| 1 | All-New Triton VGT Adventure | RM114,000 | Earth Green, Pearl White, Shadow Black, Red Solid |
| 2 | All-New Triton VGT Automatic | RM103,000 | Sterling Silver, Pearl White, Shadow Black |
| 3 | All-New Triton VGT Manual | RM97,000 | |
| 4 | All-New Triton Manual | RM87,000 | Sterling Silver, White Solid |
| 5 | All-New Triton Quest | RM71,000 |
The all-new Triton is powered by the proven and reliable Mitsubishi powertrains which have been improved for the new generation. Included in the powertrain options is the 2.5-litre VGT 4-cylinder turbodiesel engine which produces a maximum output of 178 PS at 4,000 rpm. Maximum torque has been increased from 350 Nm to 400 Nm at 2,000 rpm. 3,500 rpm.
VGT stands for ‘Variable Geometry Turbo’ which was introduced with the previous generation. The advanced turbocharger delivers uncompromising power by achieving an optimal turbocharging at any given speed. The result is more instantaneous response for acceleration with minimal lag while at the same time, achieving high fuel efficiency.
Just as the previous generation of the Triton set new standards in the pick-up segment, its successor also brings to the segment first-in-class features such as a Push Start Button for engine ignition, Keyless Entry, Xenon HID Headlamps with integrated Day Running Lights, Tilt and Telescopic Steering and Paddle Shifters for manual control of the automatic transmission when the driver wants it. The all-new Triton also comes with an aerodynamic design with best-in-class co-efficient drag of 0.42.
Additional advanced features include Dual-Zone Climate Control, 4WD Selector that allows shift-on-the-fly (4H, 4L or 2H), Touchscreen audio system with reverse camera, auto headlamps and auto wipers that are activated automatically when needed.
Malaysians will be able to get the first close-up view of the all-new Mitsubishi Triton at a series of teaser displays at major towns and cities in April. The locations and dates of the roadshows are shown below:
| No | Venue | State | Location | From | To |
| 1 | Mid Valley Megamall | Klang Valley | West Lobby | 01-Apr | 05-Apr |
| 2 | Tesco Mergong | Alor Setar | Main Concourse | 06-Apr | 12-Apr |
| 3 | Sutera Mall | Johor Bahru | Sub Court | 09-Apr | 12-Apr |
| 4 | Queensbay Mall | Penang | North Court | 15-Apr | 19-Apr |
| 5 | Aeon Kinta City | Ipoh | Sub Court | 20-Apr | 26-Apr |
| 6 | Suria Sabah | Kota Kinabalu | Court G4 (A) | 20-Apr | 3-May |
| 7 | tHe Spring | Kuching | Centre Court C | 20-Apr | 10-May |
| 8 | East Coast Mall | Kuantan | Main Entrance | 23-Apr | 26-Apr |
The Triton, widely acknowledged as the most awarded pick-up truck of the year and one of the best handling pick-up trucks in the market, has been a great success, creating a new trend with powerful engine, ride comfort and enhanced safety features.
The Mitsubishi Triton ranks highest in the recent J.D. Power 2013 Malaysia Initial Quality Study (IQS) for the pickup segment, with a score of 52 PP100. The JD Power IQS Study, now in its 13th year, examines new-vehicle quality during the first two to six months of ownership. The overall initial quality score is determined by problems reported per 100 vehicles (PP100), with a lower rate of problem incidence indicating higher quality.
Over the years, the Triton has also won awards for Autocar Asean awards 2007 4×4 Pick-Up of the Year, New Straits Times 2007 Pick-Up truck of the Year, New Straits Times 2008 Pick-Up Truck of the Year, Autocar Awards 2008 Pick-Up Truck of the Year, New Straits Times 2009 Twincab Pick-Up Truck of the Year, and Autocar Awards 2010 Pick-Up Truck of the Year.
For further information, customers can visit any of the 58 Mitsubishi showrooms throughout Malaysia. Showroom locations can be found at www.mitsubishi-motors.com.my or by calling the Mitsubishi Motors Customer Careline at 1800 18 6611 (9 am – 5 pm, Mondays to Fridays excluding public holidays).
