Yes, Alfa Romeo is back ‘baby’ and will be headed by a very experienced automotive person
Alfa Romeo has confirmed that its next Stelvio and Giulia will arrive from 2025, with both being transformed into electric cars. The new-generation Stelvio SUV will launch in 2025, and the all-new Giulia saloon will follow on in 2026.
So, which Alfa will be the introduction model for Malaysia? Well, back in early June we got ‘wind’ that the all electric Alfa Romeo Junior will be coming to Malaysia. A new distributor with a management team that has decades of automotive sales and after sales experience will be looking after the all new Alfa Romeo business in Malaysia.
It will be a niche market which means there will be just 2 or 3 at the best dealerships in Malaysia.
Did you know that the Alfa Romeo brand is part of the Stellantis Group and they have a Malaysian office in Mutiara Damansara.
Stellantis is a conglomeration of 14 brands including Peugeot, Leapmotor and Citroen, each with its own unique history and identity. This large portfolio allows Stellantis to offer vehicles in many different styles and at a large range of price points.
With some brands sold on both sides of the Atlantic, and others only sold in specific countries, Stellantis provides prospective car buyers with a wide spectrum of choices.
Meanwhile, Alfa Romeo has a lineup of vehicles, a SUV, a crossover on sale and soon, there will be revival of iconic nameplates like GTV, Sprint Veloce and maybe even the Alfetta.
Interestingly, after the Alfa Giulia marked the brand’s renaissance, Alfa Romeo selected the names of two mountain passes, Stelvio and Tonale as vehicle names. Rumors of “Brenner” as the next nameplate are false. Does this suggest a change of direction in the communication strategy? What will the name of the next Alfa Romeo Sport Urban Vehicle be?
Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles.
