The Leapmotor C10 24-Hour KOL Challenge concludes with thousands of livestreams.
In an innovative marketing event that captivated social media audiences, Stellantis Malaysia recently hosted an exciting 24-hour challenge featuring the highly anticipated all-electric Leapmotor C10 SUV. Popular social media personalities Iman Kamil, Shawn Lee, and Jayce Tay (also known as Muachi) put the vehicle through its paces in a livestreamed endurance test at Plaza Arkadia, Desa Park City.
Record-Breaking Engagement for Electric Vehicle Challenge
The event drew impressive viewer numbers, with:
- 5,089 total livestream views
- 3,231 live chat engagements
- Continuous fan interaction and support throughout the 24-hour period
Innovative Features Showcased Through Unique Challenges
Participants engaged in various activities designed to highlight the C10’s cutting-edge features:
- Storage space discovery challenge
- Cabin air purification demonstration
- Musical charades utilizing the vehicle’s entertainment system
- 360-degree camera treasure hunt
- Interior customization competition
Comfort and Efficiency Demonstrated
The challenge proved the C10’s comfort and efficiency credentials:
- Contestants spent the night comfortably using the full-flat folding seats
- Energy consumption remained below 30% throughout the overnight period
- All amenities functioned perfectly for the full 24 hours
Challenge Results
Final standings:
- Iman Kamil – 160 points (Grand Prize winner)
- Shawn Lee – 105 points
- Muachi – 95 points
As the champion, Iman Kamil won an exclusive three-month test drive of the Leapmotor C10.
Experience the Leapmotor C10 Yourself
Eager to see what the buzz is about? Malaysian customers can experience the Leapmotor C10 firsthand:
- Location: The Exchange TRX (Central Exchange, Ground Floor)
- Dates: October 17-20, 2024
- Time: 10 AM to 10 PM daily
- Activities: Vehicle showcase and test drive opportunities
The Leapmotor C10 sits on the Leap 3.0 architecture and is 4739mm long, 1900mm wide, 1680 mm tall and has a 2825 mm wheelbase. It has a 170kW, 320Nm permanent magnet synchronous motor at the rear providing a 0-100km/h time of 7.3 seconds. 4 versions are available in China ranging from 410-530km of range according to the CLTC cycle. Inside, you’ll find a 10.25″ digital instrument cluster and a 14.6″ infotainment unit running Leapmotor OS, powered by a Snapdragon 8295 chip.
