Lotus enters the GCC Region with two award-winning models
Lotus Technology Inc announced a week ago that it has recently obtained local homologation certification for the Eletre (SUV) model and the Emeya (GT, Sedan) model in the GCC region, paving the way for deliveries of Eletre (SUV) which started in the second quarter.
In case you were wondering, GCC stands for ‘Gulf Cooperation Council’ and it was formed on May 25, 1981 in Abu Dhabi, United Arab Emirates (PEA) by 6 (six) countries, namely the United Arab Emirates (UAE), Bahrain, Saudi Arabia, Oman, Qatar and Kuwait.
The milestone marks an important step as the Company continues to expand its presence in a region renowned for its passion for heritage luxury brands of automobile, racing DNA, and advanced technologies.
While deliveries of Eletre (SUV) model are already under way, reservations of Emeya (GT, Sedan) models have also begun. New Lotus showrooms and stores in prime locations across major cities will be available for customers to test-drive and experience the exceptional control and driving dynamics of Lotus vehicles, which embody optional advanced intelligent driving software.
Meanwhile, the bespoke service will also be available for personalization and customization, catering to reservations for limited-edition models.
Both the Eletre SUV and Emeya GT Sedan are optionally equipped with state-of-art hardware that support end-to-end intelligent driving services which could be updated through OTA.
The intelligent driving services were provided by Lotus Robotics, a subsidiary of Lotus Tech. Lotus Robotics has provided multiple global leading OEMs with comprehensive intelligent driving solutions, including advanced intelligent driving platform software, cloud tool-chains, integrated hardware and software development, and intelligent driving operation solutions.
“The GCC region has always been a key market for Lotus, given the brand’s long-standing racing heritage,” said Qingfeng Feng, CEO at Lotus Tech. “This represents a significant step in our global expansion and resonates with our plan to bring award-winning models, with best-in-class driving experience and optionally equipped state-of-art technologies, to drivers who share the same passion as the brand.”
The Eletre model is a 5.1m E-class SUV with up to 905 horsepower and speed up to 265km/hour on different regional options. Eletre has won “SUV of the year” by GQ, “Lifestyle car of the year” by Quattroruote awards, and Red Dot product design award, in 2023 and 2024.
The Emeya model is a 5.1m E-class GT, Sedan with up to 905 horsepower and speed up to 256km/hour on different regional options and won the Red Dot product design award in 2024.
