#WeRideAsOne signifies the passion that the global Ducati community has
On Saturday, 4 May 2024, Ducati hosted its global #WeRideAsOne event, uniting Ducatisti worldwide in celebration of their passion for the iconic Italian motorcycle brand. This special third edition served as a thrilling precursor to the upcoming World Ducati Week, set for 26 to 28 July 2024 at the Misano World Circuit “Marco Simoncelli.”
Official Ducati dealers, in collaboration with 347 local Ducati Official Clubs, orchestrated personalised itineraries in cities across the globe, ensuring a fun-filled experience true to Ducati’s renowned style. Over 18,000 participants from more than 50 nations joined the festivities, showcasing the brand’s growing global community of enthusiasts.
Moreover, the event featured exhilarating activities tailored to all types of riders, from track enthusiasts and adventurous off-roaders to those who prefer scenic rides. The shared goal was simple, celebrate and share the passion for Ducati motorcycles. This was definitely reflected during the ride and it was obvious.
A highlight of #WeRideAsOne was the Ducati and Scrambler Ducati parade, colouring iconic locations worldwide, including Ecuador, New York, Palermo, Glasgow, Warsaw, Rio de Janeiro, and more. This vibrant procession underscored the unity and spirit of the Ducati family. That is what riding is all about, after all.
On top of that, Ducati extensively documented the day’s activities on its official Instagram channel, showcasing real-time photos and videos shared by participants. The #WeRideAsOne collection on Instagram allows anyone to relive the event’s highlights.
Ducati’s commitment to creating unforgettable experiences for enthusiasts is exemplified by #WeRideAsOne, a unique and internationally recognized event that transcends geographical boundaries. The excitement continues for Ducati fans leading up to World Ducati Week.
Before the main event in July, enthusiasts can also immerse themselves in the exhilarating atmosphere of the Ducati Grandstand at the Italian Grand Prix on 1 to 2 June at the Mugello International Circuit. Ducatisti will have exclusive viewing areas at the Correntaio curve and a dedicated section of the Bronze Central Grandstand, offering a thrilling perspective of the race near the pitlane boxes.
Through events like #WeRideAsOne and World Ducati Week, Ducati reaffirms its commitment to creating extraordinary moments for its global community, fostering a sense of camaraderie and shared passion among Ducatisti, Official Clubs, Dealers, and employees alike. This ongoing journey through Ducati emotions promises unforgettable experiences and connections that transcend borders and time zones.
