You can visit Peugeot showrooms in Malaysia tomorrow to book your unit
The sexy new Peugeot 408 has just hit showrooms in Malaysia and it set to be a sales hit for the brand. If you missed it, here is our first impression of this C-Segment petrol powered newcomer.
This new 408 is the perfect expression of Peugeot’s philosophy and inventiveness. Unexpected from every angle, it has been designed for lovers of cars and of life, who want to break free from the traditional while seeking responsible pleasure.
This new 408 completes Peugeot’s line-up in the highly strategic C segment of compact family vehicles and is positioned at the top end of the C-segment saloon range. Peugeot has taken a leading position in this segment over the last few years, with the success of the 3008 and 5008 and three generations of 308 hatchbacks and 308 SW estate cars, the latest of which has just been launched.
This new Peugeot 408 addresses the values and concerns of a population at the cutting edge of modernity: dynamic and hyper-connected, it contributes to the energy transition, without sacrificing fun. Customers here are looking for uniqueness, appreciate creativity and the audacity of new combinations that break away from established categories.
Most of the new Peugeot 408’s customers will be active couples, who will use their car for personal and professional purposes.
Some will want to move upmarket within the C-segment and buy a larger, more spacious car. Others will be looking for a more original and innovative silhouette than a more common or family-oriented compact SUV.
And others will appreciate the stature of a large car. All of them will be looking for a contemporary motoring experience, whether for everyday use or for long, comfortable and peaceful journeys with others.
Combined with Peugeot’s feline characteristics, the design language of the new 408 is perfectly in keeping with its innovative concept as a top-of-the-range C-segment fastback. It is characterised by a particularly sharp treatment of the surfaces, which is particularly noticeable at the rear, at the end of the roof, the boot lid and at the base of the wings, creating a multifaceted design that plays with the light.
The 408 is based on Peugeot’s multi-energy EMP2 V3 (Efficient Modular Platform) architecture, with a long wheelbase of 2.787m providing generous rear seat space. Its overall length is 4.690m and the 408 measures 1.859m wide, with the mirrors folded in.
The tracks are wide, measuring 1.599m at the front and 1.604m at the rear, with rim sizes up to 20 inches. Although raised, the Peugeot 408 nevertheless has a slim and sporty profile, thanks to a height of just 1.48m.
At the front, the long bonnet is set between raised wings, which is characteristic of the latest Peugeot models. This stylistic choice reinforces the look at the front end while streamlining the profile. It also simplifies the outline of the bonnet, allowing the body parts to fit with absolute precision.
Advanced Matrix LED lighting technology has made it possible to design very slim headlights, while guaranteeing a very high level of performance. The light signature extends downwards with two strips of LEDs in the shape of fangs that plunge into the bumper.
The grille is focused around the new Peugeot emblem, which conceals the radar required for many of the driving assistance systems and is a sign of the 408’s identity. The body-colour treatment “hides” the grille by blending into the overall volume of the bumper – a sign of a generational change and of the electrification of the Peugeot range.
Large black scoops characterize the graphic theme of the front end, visually accentuating its width and robustness. They surround and protect the light fangs by joining the black protections that encircle the body and enhance the distinctive light signature
The profile of the new Peugeot 408 is characterized by a clever division between the black and painted body parts, designed to refine its silhouette and add dynamism. It also emphasizes the generosity of the passenger compartment, particularly in the side window design, which highlights the fastback shape behind the rear door.
The body and wheel arch side guards extend into a black rear bumper which, by cutting the body colour at an angle, accentuates the inverted effect of the tail. It also helps to visually absorb the rear overhang, which provides a large luggage compartment.
For more information on this Peugeot 408 you can click this link to have a look at the Malaysian sales brochure.
