Will UMW Toyota start selling this latest Land Cruiser 250 in Malaysia
Toyota has recently introduced the eagerly awaited Land Cruiser “250” Series to the global market, with its official launch scheduled for the first half of 2024 in Japan. Representing over 70 years of relentless refinement, the Land Cruiser has been meticulously crafted to enable safe travels across any terrain, catering to the diverse needs of customers worldwide.
Under the stewardship of then-President Akio Toyoda, the development of the 250 Series was driven by a commitment to recapture the essence of the Land Cruiser, a vehicle deeply ingrained in the lives and communities it serves.
Moreover, embracing this ethos, the development team embarked on a journey to rediscover the true spirit of the Land Cruiser, resulting in a robust and dependable vehicle designed to meet the evolving demands of modern lifestyles.
Central to the 250 Series is the adoption of the GA-F platform, shared with the acclaimed 300 Series, to significantly enhance its off-road capabilities. Engineered to deliver unparalleled performance, the 250 Series boasts a range of powertrain options, including the Land Cruiser’s first hybrid system, ensuring both formidable driving dynamics and environmental responsibility.
True to its heritage, the 250 Series seamlessly blends traditional craftsmanship with contemporary design, culminating in a vehicle that exudes timeless appeal. Inside and out, meticulous attention to detail has been applied to create a next-generation Land Cruiser that prioritises comfort, safety, and functionality for both on- and off-road excursions.
On top of that, with a focus on enhancing the driving experience, the Land Cruiser 250 Series incorporates advanced systems such as Electric Power Steering (EPS) and the innovative Stabiliser Disconnect Mechanism (SDM), optimising performance in diverse driving conditions.
The Multi-Terrain Monitor and Multi-Terrain Select systems also further augment off-road capabilities, ensuring confidence-inspiring performance across various terrains. Furthermore, the 250 Series prioritises practicality and versatility, offering ample space for passengers and cargo alike.
What’s more, its thoughtful design features ensure excellent visibility, manoeuvrability, and durability, while also facilitating easy repairs and customization options to tailor the Land Cruiser to individual preferences.
As the Land Cruiser “250” Series makes its debut, it remains committed to upholding Toyota’s legacy of reliability, durability, and innovation. With a steadfast dedication to meeting the diverse needs of customers worldwide, the Land Cruiser continues to evolve, setting new benchmarks in performance, sustainability, and utility for generations to come.
