Toyota announced that the Land Cruiser 70 will also return to Japan
Toyota Motor Corporation (Toyota) has officially introduced the eagerly anticipated Land Cruiser “250” Series, set to hit the Japanese market in the first half of 2024. The brand also announced that the Land Cruiser “70” is making a comeback in Japan, scheduled for release as a standard model in the upcoming winter, completing the trio of Land Cruiser lineup in Japan.
Originally debuting as the Toyota BJ on 1 August 1951, the Land Cruiser lineage boasts an impressive 72-year history. Its legacy began with a remarkable feat as the first vehicle to conquer Mount Fuji’s sixth station. Since then, it has steadfastly delivered safety and reassurance to adventurers worldwide, catering to diverse terrains and lifestyles.
Moreover, crafted through real-world feedback from global users, the Toyota Land Cruiser has consistently offered unmatched reliability, durability, and off-road prowess, empowering individuals to explore the farthest reaches with confidence. With approximately 11.3 million units sold across 170 countries and regions, the Land Cruiser has been a global phenomenon, enriching lives and lifestyles globally.
Over time, the Light Duty Series has gravitated towards luxury, prompting a return to its roots with the development of the 250 Series. Former President Akio Toyoda emphasised the Land Cruiser’s role in supporting communities, advocating for a return to customers’ expectations.
Embracing this ethos, the development team embarked on a journey to redefine the Toyota Land Cruiser’s essence, culminating in a simplistic yet robust vehicle tailored to meet diverse lifestyle needs. The new 250 Series shares the GA-F platform with the 300 Series, substantially enhancing its off-road capabilities.
On top of that, it also offers a range of powertrains to choose from, including the Toyota Land Cruiser’s inaugural hybrid system, it delivers exceptional driving and environmental performance, seamlessly blending traditional and modern design elements. With a focus on improved handling and comfort for both on- and off-road ventures, the 250 Series sets a new standard in advanced safety features.
As the Toyota Land Cruiser evolves to meet evolving societal demands, it remains a symbol of trustworthiness and practicality for customers worldwide. Rooted in its mission to support people’s lives, the 250 Series upholds the Land Cruiser’s DNA, prioritising reliability, durability, and off-road prowess.
Aligned with Toyota’s commitment to carbon neutrality, the Land Cruiser “250” series offers diverse powertrain options to ensure powerful yet eco-friendly performance, embodying the Land Cruiser’s enduring legacy now and forever more.
