The electric Isuzu D-Max will launch in Europe first in 2025 then other markets
Isuzu Motors Limited (headquartered in Yokohama, Kanagawa, Japan; President and COO, Shinsuke Minami, hereinafter “Isuzu”) will unveil the company’s first battery electric vehicle (BEV) a D-MAX one-ton pickup truck to the public at the 45th Bangkok International Motor Show to be held from 27 March to 7 April 2024 in Bangkok, Thailand.
The Isuzu D-MAX BEV has been developed to meet a broad-range of commercial and passenger vehicle needs while retaining the tough underlying performance expected of pickup trucks. Perhaps we may see this in Malaysia before the Radar RD6 (either that would be rebadged as a Proton or sold under Geely directly).
Moreover, the full-time 4WD system with newly developed e-Axles in front and rear offers excellent performance on rough roads and a linear acceleration feel characteristic of BEVs, all while minimizing noise and vibration. This means that despite being an EV, this Isuzu pickup truck will be very utilitarian and practical.
Furthermore, a high towing capacity is ensured by adopting high-power electric motors along with a robust frame and body design, allowing the Isuzu D-MAX BEV to perform just as well as existing diesel models. This is very important for any pickup truck to be able to pull off as part of its nature.
Keenly aware that customers use pickup trucks for various applications, The Isuzu D-MAX BEV offers an alternative power source. Launching in select mainland Europe markets such as Norway in 2025, it will be rolled out to the UK, Australia, Thailand, and other countries based on market needs and the maturity of EV charging infrastructure.
On top of that, the Isuzu Group is committed to the realization of a carbon-neutral (CN) world, striving to enrich people’s lives through the development of CN vehicles. While this is only the first step in a long list of things to do to achieve this goal, remember that Lao Tzu said, “the journey of a thousand miles begins with one step.”
Isuzu is well on its way to making the world it wants to be in and more carmakers are also getting the memo now. While we in Malaysia are severely behind, this is nothing new for us as for the past 20 years, we have been behind almost every other country but hopefully one day soon, we will also become a better country as well.
