The Isuzu D-Max continues to grow in popularity in Malaysia.
In a remarkable achievement for Isuzu, the award-winning D-Max pick-up truck has once again shattered records, surpassing its 2022 sales figures with an impressive 9,650 units sold in 2023. This remarkable growth of 439 units reaffirms the D-Max’s dominance and solidifies its status as a preferred choice in the competitive pick-up truck market.
Unveiling the Third-Generation Marvel
Since its introduction to the Malaysian market in 2021, the third-generation Isuzu D-Max has consistently captivated enthusiasts, setting a new benchmark for pick-up trucks. Boasting an array of exceptional features, impeccable design, and revolutionary driving characteristics, the D-Max has garnered a global fan base and achieved two consecutive years of record sales in Malaysia.
Isuzu Malaysia’s CEO, Mr. Shunsuke Okazoe, attributes the D-Max’s success to its outstanding features, excellent driving experience, versatile operation, and remarkable value for money. Notably, the third-generation model has not only retained its core customer base but also expanded it by an impressive 185%, showcasing its universal appeal.
Diverse Range, Unmatched Performance
With a comprehensive lineup of eight Isuzu D-Max variants, customers can select the perfect model tailored to their specific needs. From the hard-working Single Cab to the sophisticated X-Terrain flagship, each variant delivers a unique driving experience.
The 1.9-litre Standard variant has emerged as the crowd favorite, contributing 28% to the overall sales. Its modest engine displacement not only ensures lower road tax and running costs but also delivers spirited performance with an impressive power and torque output.
The flagship X-Terrain variant, despite being a newcomer in the premium pick-up truck segment, has experienced a phenomenal 24.5% growth since its launch. Renowned for its exceptional finish, high sophistication levels, and gratifying on- and off-road performance, the X-Terrain has set new standards in the industry. It comes equipped with a full suite of Advanced Driving Assistance Systems (ADAS) and a generous 7-year unlimited mileage warranty, making it a trailblazer in its class.
Rising in the Rankings
The consistent demand for the Isuzu D-Max has propelled the brand to the No.2 position in Sabah, Kedah, and Pahang in the pick-up truck segment. Nationally, Isuzu now holds the No.3 position with an impressive 16.6% market share, reflecting the model’s widespread acceptance and desirability.
Mr. Okazoe expresses his enthusiasm, stating, “This third-generation Isuzu D-Max has been a revelation for the brand. It combines the best of Isuzu’s engineering capability with modern sophistication and mindful ergonomics, satisfying every pick-up user’s needs. It is a truck for all.”
For those eager to explore the Isuzu D-Max range or locate the nearest authorized Isuzu showroom, visit pickuptruck.isuzu.net.my or Isuzu D-Max Malaysia on Facebook. Join the growing community of D-Max enthusiasts and experience the epitome of pick-up truck excellence.
