Sime Darby Motors held the grand opening of its first-ever pop-up store. Nestled at Lot G102A, Ground Floor of the 1 Utama Shopping Centre (old wing), this three-month sales experience will run from January 1 to March 31, 2024. Visitors will have the opportunity to immerse themselves in the cutting-edge world of BMW, MINI, BMW Motorrad, BYD, Hyundai, and Ford, which are participating brands from the Sime Darby Motors umbrella.
Engagement Beyond the Vehicles
Sime Darby Motors invites visitors to engage with experts, learn about innovative technologies, and interact with sales representatives and product experts. This unique opportunity allows for a firsthand experience of the features that set these vehicles apart in the automotive landscape.
Exclusive Promotions and Special Offers
The pop-up store isn’t just a visual spectacle; it’s a shopping haven. Visitors can take advantage of exclusive promotions and special offers available only at the pop-up store. Whether you’re in the market for a luxury sedan, a sporty compact, an electric vehicle, or a powerful motorcycle, there’s something for everyone.
BMW’s Electric Symphony
At the forefront of electric mobility and luxury, BMW takes center stage with an impressive lineup, featuring the BMW iX xDrive40, BMW iX xDrive50 Sport, BMW iX1, and the opulent BMW i7. These models redefine performance, sustainability, and opulence, showcasing the pinnacle of automotive excellence.
BMW Motorrad’s Thrilling Trio
BMW Motorrad enthusiasts will be captivated by the futuristic BMW CE04 electric scooter, the premium midsize BMW C400 GT scooter, and the performance-oriented BMW R9T, combining classic design with cutting-edge performance for riders seeking the perfect balance.
MINI’s Electric Driving Fun
MINI, renowned for its iconic design and powerful vehicles, presents the MINI Electric, a testament to the sheer fun of electric driving. Its compact yet powerful design makes it a standout in the electric vehicle landscape.
BYD’s Electric Evolution
BYD, a pioneer in electric vehicles, showcases innovation with models such as BYD ATTO 3, BYD DOLPHIN, and the special BYD ATTO 3 Anniversary Edition. Each model reflects BYD’s commitment to pushing the boundaries of electric mobility.
Ford’s Cutting-Edge Exploration
Ford enthusiasts can feast their eyes on the Next-Gen Ford Ranger Raptor, the sophisticated New Ford Ranger Platinum, and the adventurous Next-Gen Ford Everest. These models aren’t just on display – they’re available for exploration, giving visitors a glimpse into their driving future.
Hyundai’s Sustainable Marvels
Hyundai takes the stage with the IONIQ 5 and IONIQ 6, embodying the brand’s commitment to sustainable mobility and cutting-edge design. These electric models redefine the driving experience with futuristic features and eco-friendly performance.
