2014 was a good year for Rolls-Royce. In addition to the launch of various facelifted models, sales for the coach-building company soared to just over 4000 cars for the year. This marks the fifth consecutive year that Rolls-Royce has increased their sales, with roughly 400 more cars sold through 2014 than the year before (or a 12% increase).
More importantly, 2014 marked the first year Rolls-Royce has sold more than 4000 cars- with steady growth over the past 5 years to support this aim. Part of this increase in sales is a result of stronger brand image in established countries. Australia saw a 75% increase in sales, Japan by 60%, and Bahrain by 50%.
Other factors for the improved sales are owed to emerging markets like Azerbaijan, Kazakhstan, and Vietnam. Bespoke personalisation services were in full swing: where before this was more of a personal touch on request, it is fast becoming a requirement for potential Rolls-Royce owners. Quite a number of special limited-run Rolls-Royce models also served to push up sales as buyers quickly snapped up these rare creations.
All of this work has allowed Rolls-Royce to stay at the top of their game, leading the super-luxury segment (cars above 200,000 Euros). The tallied sales figures have put Rolls-Royce at the top of not just automotive super-luxury, but super-luxury goods in general.
This has also allowed Rolls-Royce to hire 200 new staff over the past 2 years, with aggressive expansion in Southern England to accommodate. The addition of a new Technology and Logistics centre is due to open in 2016, and will require 200 employees comprising of both existing staff and new hires. Currently Rolls-Royce employs over 1,500 people at Goodwood, West Sussex.
