What stage of capitalism is this? The stage where Turbo gets its own colour – Turbonite.
Porsche have been pushing the desirability of “Turbo” models for half a century. This year, they’re pushing it further by offering customers with Turbo models the option to get their vehicle’s crests finished in a new “Turbonite” finish rather than gold.
Turbo models have a unique place in the Porsche line-up. The brand today caters to a wide variety of customers with SUVs, EVs, and sportscars and each model type comes with varying bodystyles and trim levels. The easiest way to tell if you’ve got the highest grade model is to look for the badge that says “Turbo”. That’s right, even if you’re buying an electric Porsche, the Taycan Turbo is the one you’ll want.
To help distinguish these Turbo models further, Porsche’s designers have worked on this new “Turbonite” colour. It was first offered on the new Panamera shown late last month.
“In 1974, we presented the first turbocharged 911. Since then, Turbo has become a synonym for our top models and is now more or less a brand of its own. We now want to make the Turbo even more visible, and differentiate it more markedly from other derivatives such as the GTS,” explains Michael Mauer, Vice President Style Porsche. “This is why we’ve developed a distinctive Turbo aesthetic. From now on, the Turbo versions will exhibit a consistent appearance across all model lines – one that is elegant, high-quality and very special.”
Turbonite metallic on the Porsche crest and trim is something you can option on your Turbo model just like when you select your car’s colour. Turbonite finish is applied to the lettering on the rear and Daylight Opening as well as the surrounds of the side windows. On some models, Turbonite will also be on the inlays of the front fascia and parts of certain rims.
Porsche are also applying Turbonite to the interior on the trim strips, belt straps, mode switch, AC control panel and even upholstery stitching and piping.
