The Alfa Romeo is going through something of a resurgence in terms of sales growth and quality.
There are plenty of Alfa Romeo fans in Malaysia still awaiting the brand’s return to our shores. Unfortunately, the Italian premium carmaker has been on shaky ground in the last decade globally. Following the restructuring under Stellantis, the brand now seems to be turning things around. The first big change was last year’s introduction of the Tonale – a compact premium crossover that gave the brand the right product for the current market. This was followed by a thorough improvement in quality as assessed by JD Power. An Initial Quality Study done by that company showed that Alfa Romeo ranked as the top premium brand for quality and the third highest in quality overall. This study was conducted by interviewing customers 90 days after purchase and monitoring any issues that occurred.
And now finally we have news that Alfa Romeo’s first half of 2023 has been extremely good in terms of sales. Globally, registrations for new Alfa Romeo vehicles rose by 57% versus the first half of 2022. In Europe, things were much better with registrations rising by 100%.
The Middle East & Africa region were an important market for Alfa Romeo as well. Here the brand showed an 173% increase with Turkey emerging as the leader in volume growth rate. Asia too was important for the brand. In China, registrations were up by 94% in May 2023 versus May 2022. Alfa Romeo opened its first Hong Kong dealership and this was part of the reason for their success.
Jean-Philippe Imparato, Alfa Romeo CEO, said: “The results for the first half of the year vindicates the work done by the entire team. We are achieving the goals we set for ourselves with great humility and self-sacrifice. The discipline with which we are pursuing our strategy is based on the desire to establish ourselves as a leader in the premium sector in terms of quality, and the awards we have received are the proof of that. We’re therefore maintaining our passion and determination to ensure that 2023 ends with results that remain on track and become even better than an extremely positive first half of the year.”
