This new Royal Enfield store in JB marks the brand’s 161st store in the APAC region
Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers into the motorcycling way of life. To further enhance the brand’s reach in the Asia Pacific (APAC) region, Royal Enfield has just announced the opening of its new exclusive store in Johor Bahru, Malaysia.
The new Royal Enfield store is located at 69, Jalan Ibrahim Sultan, Taman Stulang Laut, 80300 Johor Bahru, Johor. The exclusive store will offer greater accessibility for existing and potential customers in Malaysia.
Moreover, Customers and motorcycle enthusiasts in Malaysia can now experience 122 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The new JB Store will now provide greater accessibility to customers in Johor Bahru.
Mr. Rewi Hamid Bugo, Chairman of Didi Group also said, “In our commitment to further expand our reach, we have opened our third exclusive store and 4 pop-up stores spanning from the southern to the northern regions of Malaysia. This will get us even closer to our customers and provide easy access to the brand. “
“We would also like to announce that we are launching a new bike model Super Meteor 650 tentatively in September 2023. With the combined efforts of Royal Enfield and Didi Group, we are confident in our ability to establish a prominent presence and carve a niche in the Malaysian market.” He added.
On top of that, speaking about the launch of this brand new exclusive store in Malaysia, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield, said, ”Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders.”
He concluded with, “Malaysia is one of the high potential markets in Southeast Asia and we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. The Johor Bahru store is the 3rd official store we have launched in the last 2 years. We have over 1500 proud Royal Enfield owners and a passionate community which is growing by the day. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts.”
With this new exclusive store, Royal Enfield will be providing all its motorcycles, services, apparels and Genuine motorcycle accessories under one roof so don’t miss out. Check out the Official Royal Enfield Website linked here today to find out more.
