Chery revealed their strategy and product rollout for Malaysia and turns out it’s pretty impressive.
At the Malaysia Autoshow 2023, Chery revealed their grand strategy for the Malaysian market. The Chinese car maker signed an agreement with Inokom to use their facilities for local assembly of upcoming models in our market.
Chery Malaysian Product Strategy
For Malaysia, the first two Chery models will be the Omoda 5 and the Tiggo 8 Pro 390T – both powered by ICE powertrains. Later on, Chery plans to introduce the Tiggo 7 Pro PHEV and Tiggo 8 Pro PHEV models. Finally, the Omoda 5 EV and another yet-to-be-named BEV will be introduced.
At the autoshow, we also got to test drive the Omoda 5 and Tiggo 8 Pro as specified for our market. Pricing has still not been confirmed but we’ve been hearing rumours that the mid-spec Omoda 5 C will start around RM108K while the Omoda 5 H will come in below RM120K. The Tiggo 8 Pro 390T might just enter at RM140K. Don’t quote us on these prices, it’s just the numbers that are being floated around.
Showroom Rollout
The brand plans to build 70 showrooms nationwide and 30 of these are already being renovated as we speak. Unfortunately it is unknown what the timeline is for this showroom rollout and also what the spread will be between 2S, 3S and 4S centres.
Grand Plans For Malaysia
Beyond the local market, Chery also plans to use Malaysia as the export hub for right-hand drive markets in the region. This includes Australia, Singapore, Vietnam, Thailand and Brunei. Malaysia will assemble Chery’s ICE, BEV and PHEV models. The company will also set up R&D centres for their RHD product lineup, regional testing, training and parts distribution. What’s more Chery is planning to collaborate with local universities to develop new talent and to research new technologies.
Separate Plans For Indonesia
Indonesia was not named as one of the export markets. It is assumed that Indonesia will also get local assembly for a separate entity. Chery has already outlined separate production and R&D investment plans for Indonesia.
Chery Omoda 5 and Tiggo 8 Pro Tentative Specifications for Malaysia
Chery Omoda 5 and Tiggo 8 Pro specs for Malaysia, according to their latest brochure.
Omoda 5 C
- 1.5L 4-cylinder turbo (156hp and 230Nm of torque)
- CVT with 9 virtual speeds
- Eco and Sport modes
- Tilt and telescopic steering adjustment
- Electronic Parking Brake with Auto Hold
- Ventilated front disc brakes, rear disc brakes
- 215/55 R18 tyres
- 6 airbags
- 6-speaker unbranded
- Faux leather + fabric upholstery
- 10.25″ head unit
- 10.25″ digital instrument cluster
- Wireless Apple CarPlay and Android Auto
- Chilled front armrest
- Multicolour ambient lighting
- LED DRL
- LED headlights
- Remote engine start
- Remote window operation
- USB Type A and USB Type C Fast charging for front
- USB Type A for rear
- Dual Zone AC with PM2.5 air filter
- Rear view camera with dynamic guide lines
- Auto Power windows for all doors
- Wireless charger
- Intelligent Voice Assistant
- Acoustic Glass
- ADAS suite
- Lane Departure Warning
- Blind Spot Detection
- Emergency Lane Keeping
- Rear Cross Traffic Alert
- Adaptive Cruise Control with Low Speed Follow
- Front Collision Warning with Vehicle Identification
- Autonomous Emergency Braking
- Automatic Lamp Control
- Lane Departure Prevention
- Integrated Cruise Assist
- Traffic Jam Assist
Omoda 5 H
- All of the above +
- 8 Speaker Sony Audio system
- Full upholstery in faux leather
- Driver seat 6 way power adjustment
- Front row ventilated seats
- Dual Colour Rims with red accents
- Lighting effects for front and rear lights
- Logo projection
- Powered Tailgate
- Powered Sunroof
- Sequential LED turn signal
- Sunvisor with illumination
- 360-degree panoramic camera
- Additional ADAS functions
- Speed Limit Assist
- Speed Control Function
- Traffic Sign Recognition
- Intelligent Speed Adaptation
Tiggo 8 Pro 390T (5+2 seating)
- 2.0L 4-cylinder turbo (250hp and 390Nm of torque)
- 7-speed DCT
- Eco, Normal, Sport Drive Modes
- Tilt & Telescopic steering wheel
- Electronic Parking Brake with Auto Hold
- Front Ventilate Disc Brakes, Rear Disc brakes
- 19″ wheels
- 9 airbags
- 8-speaker Sony Audio System
- 540-degree panoramic camera
- LED DRLs
- LED headlights
- Auto headlights
- Roof Rails
- Multi-colour ambient lights
- Front seat electric adjustment
- Front seat ventilation and heating
- Driver seat memory
- Dual zone AC + Independent third row AC
- Powered Tailgate
- 12.3″ digital instrument cluster
- 12.3″ infotainment system
- 50W Wireless Charging tray
- ADAS suite
- Lane Departure Warning
- Lane Keeping System
- Blind Spot Detection
- Door Open Warning
- Rear Cross Traffic Alert
- Adaptive Cruise Control & Integrated Cruise Assist
- Front Collision Warning with Vehicle Identification
- Autonomous Emergency Braking
- Intelligent High-Beam Control Headlamp
- Traffic Sign Recognition
- Traffic Congestion Assistance
