Their new avatar reno will be available on upcoming Renault electric vehicles starting next year.
Renault has recently launched its next-gen, humanised digital copilot, reno, which will be featured on board the brand’s electric vehicles starting from 2024. The avatar is already available through a free app that can be downloaded from the Google Play Store and the App Store. Users can discover news and information before anyone else, as well as exclusive content and pre-orders for future icons, the R5 and the R4.
The app was rolled out in France on 17 March 2023 and will be available in Germany, Spain, and Italy this summer. Renault is constantly striving to improve the customer experience, which is why the brand is currently working on a next-gen copilot offering a completely immersive digital experience in its future electric vehicles.
Reno made its first appearance at the 2022 Paris Motor Show and is set to make its first official release in 2024 with the future all-electric Renault 5. However, the avatar is already available in France via the free app, which offers fun interactive content focusing on the iconic future Renault 5 and Renault 4 models, as well as information on their latest innovations.
Users can also catch up on news about the brand’s CSR initiative, Give Me 5, as well as information about NFTs, and directly access by-products from The Originals Store. The app enables users to sign up for newsletters to follow news about the future all-electric Renault 5 and will soon offer special access to a new pre-order system.
Furthermore, the app allows users to interact with reno in real-time. Users can ask it questions, play quizzes, and suggest improvements to how it works and behaves in future vehicles. The content is accessible to everyone, and users just have to log in via a My Renault account to interact with reno and access certain settings, such as adding content to their favourites.
According to Arnaud Belloni, Renault Global Chief Marketing Officer, “We are very excited to launch this app, which gives a preview of the public’s first interactions with our avatar, reno. By including this humanised avatar on board in our future vehicles, we want to change the relationship with machines and reinforce connections to our brand. It’s a first in the automotive industry!”
