The Mitsubishi XRT Concept will preview the next Triton pick-up truck.
Mitsubishi Motors Corporation has recently announced that they will be unveiling the Mitsubishi XRT Concept at the 2023 Bangkok International Motor Show. The Mitsubishi XRT Concept is the concept car of the all-new Triton pickup truck that is set to launch in fiscal year 2023. This new Triton will be the sixth generation of Mitsubishi Motors’ midsize pickup truck and is expected to be released sequentially in the ASEAN region, Oceania, and other global markets. Will it be available with an electric powertrain? Perhaps, but maybe not in its first iteration. The last major shift was a design facelift which arrived in Malaysia in 2019.
The Mitsubishi XRT Concept is an impressive vehicle characterized by a fierce expression on the front and a robust hood that continues to the side with bold, horizontally-themed styling. The vehicle is fitted with front and rear over fenders as well as mud-terrain tires, giving it the powerful drive to compete in grueling rallies and the dynamism to dash across the terrain.
The body features a camouflage design inspired by lava rocks packed with condensed energy, and the sides have been adorned with a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors’ passion for driving.
Mitsubishi Motors has a long history of rally racing and has gained expertise from rallies as feedback in the development of its production vehicles. The company uses this feedback to create vehicles with Mitsubishi Motors-ness, which deliver safe, comfortable driving enjoyment in any weather or road conditions. At the Asia Cross Country Rally 2023, Team Mitsubishi Ralliart, which receives technical support from Mitsubishi Motors, plans to compete with a prototype cross-country model of the all-new Triton (Group T1 specifications) in its quest for a second straight victory.
Hiroshi Masuoka, a two-time Dakar Rally champion driver in 2002 and 2003, will stay on as team director, and Mitsubishi Motors engineers will perform pre-testing and accompany the team to provide support at the rally.
According to Takao Kato, president and chief executive officer of Mitsubishi Motors, “Fiscal 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV.” He added that “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centerpiece, we will continue our drive toward further growth. Please look forward to the future of Mitsubishi Motors.”
The Mitsubishi XRT Concept is a powerful and dynamic vehicle that promises to be a hit in the midsize pickup truck market when it arrives as the Triton. The combination of rugged looks and performance, coupled with the company’s expertise in rally racing, ensures that this new Triton will deliver safe, comfortable driving enjoyment in any weather or road conditions. The launch of the all-new Triton in fiscal year 2023 is a significant milestone for Mitsubishi Motors, and the company is poised to accelerate its business in the ASEAN region with the release of this vehicle and an all-new compact SUV.
