PEKEMA Forced To Stop Importing Lamborghini Vehicles Using APs

PEKEMA has been blocked from importing Lamborghini products. What brand is next?

PEKEMA and the government are back in the news again. This time, the Ministry Of International Trade And Industry (MITI) has ordered PEKEMA (Persatuan Pengimport dan Peniaga Kenderaan Melayu Malaysia) to stop importing Lamborghinis. This is according to a letter issued on the 18th of August 2022.

In the letter, the Ministry says that all effective 17 August 2022, Open AP companies will not be allowed to import brand new Lamborghini vehicles. Instead, that right will be reserved for the franchise owner, SunAgata Supercars Sdn Bhd, known to the public as Lamborghini Kuala Lumpur.

For decades, grey importers have used Approved Permits to bring in loads of reconditioned vehicles. This gave them an unfair advantage over the official franchise owners – often making it nearly impossible to compete with fully taxed, brand new vehicles.

We do wonder why Lamborghini was singled out and not other supercar manufacturers that have franchises in Malaysia. Aston Martin Kuala Lumpur, McLaren Kuala Lumpur, Ferrari and more all have official brand custodians in the country. Perhaps it is only a matter of time before PEKEMA is asked to stop importing those brands as well.

Here’s the transcript of the original letter from MITI.

TRANSCRIPT

YBhg. Dato’ Hi Zainuddin Abdul Rahman
Presiden
Persatuan Pengimport dan Peniaga Kenderaan Melayu Malaysia (PEKEMA)
Wisma Yayasan PEKEMA
Blok 2, 02-02-02, Corporate Park
Star Central, Lingkaran Cyber Point Timur
Cyber 12, Cyberjaya
63000 SELANGOR DARUL EHSAN
Y.Bhg. Dato’,

PELAKSANAAN SEKATAN IMPORT KE ATAS KENDERAAN PENUMPANG
JENAMA LAMBORGHINI
Dengan hormatnya saya ingin merujuk kepada perkara tersebut di atas.

2. Ingin dimaklumkan bahawa Kementerian in telah melaksanakan sekatan
   import untuk import Completely Built Up (CBU) kenderaan penumpang jenama
   Lamborghini, berkuatkuasa 17 Ogos 2022. Justeru it, mulai dari tarikh
   berkuatkuasanva sekatan import tersebut, syarikat-syarikat AP Terbuka tidak_ 41 /r/
   lagi dibenarkan mengimport kenderaan CBU kategori baharu jenama
   Lamborghini, yang mana, hak eksklusif bagi mengimport kenderaan CBU
   baharu jenama tersebut dipegang ole syarikat AP Francis yang telah dilantik
   oleh MITI.
3. Diharap pihak Y.Bhg. Dato’ dapat memaklumkan perkara ini kepada ahli-ahli PEKEMA.

Sekian, terima kasih.
‘WAWASAN KEMAKMURAN BERSAMA 2030’
*BERKHIDMAT UNTUK NEGARA’
Say yang menjalankan amanah,