DUCATI SCRAMBLER 2015 REVEALED IN AN EXCLUSIVE PREVIEW

Next Bike Sdn Bhd (Ducati Malaysia) delighted members of the press and Ducati Club Malaysia with the exclusive preview of a renewed classic, the Ducati Scrambler, just ahead of the launch of Asia Ducati Week 2014. The reveal took place at the Beach Club in Kuala Lumpur and unofficially kicks off a sensational week of Ducati product launches, thrilling activities and celebrations that coincide with the Malaysian MotoGP weekend at the Sepang International Circuit.

“In-conjunction with the Malaysian MotoGP, we will be welcoming our brothers and sisters from all around the World to celebrate Asia Ducati Week 2014. We are proud to host this international event for three consecutive times and successfully making Malaysia and Kuala Lumpur in particular a two wheel tourist destination,” said Datuk Wira HJ SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman.

“This year’s Asia Ducati Week features the newly launched Scrambler that was unveiled to the world in Intermot Germany in October 2014 and we are proud to preview this latest addition to the family that said to be “Self-Expression” and to welcome you to the World of Joy,” added Datuk Wira HJ SM Faisal. “Ducati Malaysia will officially launch the full range of Ducati Scrambler sometime in the first quarter of 2015,” furthered Datuk Wira HJ SM Faisal.

For months, Ducati kept the new Scrambler guarded within a (now famous) large yellow container, sharing only snippets of information on the bike’s look and features in a 3-episode web series released on the Internet. Ending the agonizing wait, on 18 July, the Scrambler was previewed in spectacular fashion at the World Ducati Week 2014. The Scrambler is now touring the globe, making special appearances in numerous countries before passionate Ducatisti who have long awaited its introduction.

A contemporary interpretation of the original 1970’s icon, the Ducati Scrambler 2015 is an easy-to-handle sport bike that is comfortable, accessible and every bit as fashionable as its predecessor. Whilst it certainly exhibits a retro flair, the Scrambler was not designed to indulge in the nostalgic but rather was ‘intended to be just how the legendary Bologna-built motorcycle would be today if Ducati had never stopped building it’.

The Scrambler’s ‘post-heritage’ design has taken the best of the past and transformed it into something unique and current whilst simultaneously retaining the original’s charm and honouring its history. A balance of tradition and modernity, this model marks the return to the pure essence of motorcycling: two wheels, a wide handlebar, a simple engine and a huge amount of fun.

With the aim of reviving a legend and enhancing it with the technical specifications of a present day bike, Ducati’s designers incorporated several defining characteristics such as the fuel tank; shaped in a way that remains true to the original teardrop design of the 1970’s model, an inscription on the filler cap that says ‘born in 1962’ and the distinctive round head lamp. The Scrambler includes various modern features and fittings such as the two-channel ABS braking, LED powered headlights, and a USB charging port under the seat.

Back in the day, the Scrambler was a 250cc single-cylinder bike and now it runs on a fuel-injected oil and air cooled 800cc L-Twin engine that produces up to 75 horsepower. The highly customizable new Scrambler will be officially launched next year and will come in four versions: the red or yellow Icon, the black-framed Classic, the wild green Urban Enduro and the black Full Throttle racer with yellow accents.

Following its initial Malaysian preview, the Ducati Scrambler will be showcased in various locations throughout Peninsular Malaysia before it moves on to the next country in the beginning of November.

The showcase schedule are as follows:

More exciting information about Ducati Malaysia may be obtained at http://www.ducati.com.my and http://www.facebook.com/DucatiMY.